Here are the top three digital marketing skills needed for starting an online business today, according to an article published in Forbes on Monday.
First, optimize for SEO since Google is the most popular platform people use to find businesses. Focus on providing value as Google seeks to rank the best content at the top of searches and it will be more likely to be shared.
In addition, research the best keywords for your brand.
Also, make sure your website speed and mobile optimization are good.
Second, make sure you are present on the correct social media websites that fits your target audience. According to the article, do not spread yourself everywhere, but focus on two or three platforms where you know your potential customers are active.
Third, use email marketing to turn leads into purchasers and to get customers to buy again. Offer discounts or some gift on your website in return for emails.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon