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Should I use SEO or PPC for my E-commerce Business?

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Should I use SEO or PPC for my E-commerce Business?

In case you didn’t know, SEO for an E-commerce store is a complicated task since there are so many products online. The ultimate goal is to rank on the first page of search engines but it’s almost impossible to rank each product page well. However, there are different strategies for different E-commerce businesses and you have to implement each strategy effectively to become successful.

First of all, if you’re a new business in the market, you should start with search engine optimization on your website by creating blogs, guides and downloads. The more you invest into your website , the more traffic you’ll get to your products. It’s also smart to start posting on social media as well because most of the time your users are on social media browsing and might like your product.

Over time you’ll start receiving new traffic to your website without having to pay for it. However, SEO strategies for E-commerce businesses are slightly different from regular SEO practices.

Secondly and more importantly comes pay per click advertising. After reading our tips below you’ll see that it’s best to invest time and effort into your potential customers before you start spending money on PPC. If you know who and what your ideal customer wants you can show them the perfect ads at the perfect time!

By following these practices you’ll start driving more and more traffic to your website on a consistent basis. Just remember if you want “free” traffic you’ll have to be patient and consistent to see the results you’re looking for.

Keywords:

Whether you’re writing blogs, social media posts or payed ads you need to focus your marketing around the keywords your idea customer is actually searching for. You can use tools like Google trends, our website EcomHunt and just thinking about what you would search for when you wanted to buy your product.

Helpful Content:

Use your knowledge to post helpful content around the internet. If you become the “go to” expert for your product your consumers will reach out to you when they’re ready to buy. This will also help with branding around your business name so your past consumers will go directly to your website to purchase instead of through your ads.

Consistency:

This is one of the most important aspects to running an online business and is helpful in a variety of ways.

  1. Google search engines – search engines look for websites that post helpful, consistent content around their keywords.
  2. Follow-up/Branding – the more your ideal customers see you around the internet, the better their relationships become with you.

Paid Advertising:

Once you know who your ideal customer is and you’ve gathered some reviews on your website you should start running paid ads. Think about where your customers are (are they searching on Google for your product or searching social media)? You can then start using targeted ads to show your product to these customers throughout the internet.

Follow-up:

It doesn’t matter what type of business you run, they say the sales are in the follow-up. You can use tools like abandon cart which will email the customer if they don’t follow through with their purchase. Also use email marketing to continue following up with your past customers so they come back when they’re ready to purchase again.

The Key Takeaway:

Our top advice before you start advertising and running consistent SEO is to do a ton of research first. Ask your potential customers what they want, what will help them and most importantly what they’ll purchase. This will help you save a lot of time and money when running your E-commerce business. You can also reach out to us or visit our recommended product page. We’re experts in this industry and can help advise you on the best practices along the way.

Ecomhunt New FREE Features – Saturation Inspector?

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Whats up everybody !

Mordechai Arba here founder and CEO of Ecomhunt with some amazing features!
These new features will speed up your work and of course give you extra advantage on your competitors and help you spend less money on highly competitive products.

Watch the video to learn all about them:

Click here to see the features in action => https://ecomhunt.com

Feature 1:
Saturation Inspector

How to use?
Each product we upload to Ecomhunt will get an auto generation stores search based on the product keywords and find other stores that are selling this same product.

The saturation inspector will show you how many stores are now selling this product, lot of store selling this product = lot of competition 😉

Feature 2:
Ecomhunt Shopify Products Import

How to use?
Can’t be easier ! all you have to do is click the import button, install the Ecomhunt app and you are all set! one click import from Ecomhunt to Shopify is on!

Got ideas, new features? Comment below !

What are the steps to start an eCommerce business?

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start an ecommerce business

Start an E-commerce Business
What are the steps to start an eCommerce business

Start an eCommerce business – Starting an eCommerce business is a great idea! E-commerce is ruling the world in the current trend; you can be successful for sure. Yet, there are some steps that needed to be followed while starting an E-commerce business. Take a look at the process below to get your E-commerce business started right away.

Have a Business Plan

Writing a business plan will help you to think about your audience and you will sketch your business according to the customer’s perspective.

Create a Value Proposition

Creating a short yet detailed value proposition is a good measure to know how clear your idea is. It should be written in a way that you have only a minute to explain your business to your potential investors or customer. Practicing it over, again and again, will give you the confidence to explain your ideas to someone. Once you are satisfied with your approach, use it on your website as your company’s description.

Find Out Your Business Model

It is always a good habit to develop a framework at first for your business model. Since, once you go throughout the different stages of your business plan and wide study, you will be in a need to create some modification to your business model. There are numerous ways to sell a product online and you could employ several different business models too.

Analyzing the Market

It will let you know the industry in which you operate the outlook of the overall industry, the existing competitors and your target customer demographic. Prior to getting started in the writing section, try to spend several hours researching the market.

Make use of Google Analytics

You can make use of Google’s keyword planner and trends pages to get a good sense of how in demand your product is and know whether it’s trending upward or downward. Google is great for a general idea, just don’t bank on it.

Getting Traffic and Sales to the Website

So, now you might have come to a conclusion that you have a great business idea and it is in a growing market. Right conclusion- but have you wondered how to drive traffic to your website and get customers to buy it? And how much amount you can afford to spend on your products?

If you don’t know your customer, your business will fail”

So, in order to come with the best business strategy, you need to know your customer very well at first.

Select the Right Technology

With more advanced technology and Software as a Service Products, it is predominant to recognize the various moving parts and diagram on how they are integrated with each other.

Some of the different elements include:

  • Shopping Cart
  • Payment Processor
  • Fulfillment Center
  • Social Media Planning Tools
  • Accounting
  • Newsletter
  • Customer Loyalty Programs

Come up with the list of different products and services that you need to run your business as well as the monthly and per transaction cost of each of them. This will help you to understand the impact of these services on your margins.

Financial Management

The financial section is used to figure out sales, net income, and expenses of the business. Moreover, you need to create a monthly excel schedule with these following columns:

  • Projected revenue: First come up with your projected number of units sold and then come up with your projected revenue.
  • Fixed expenses: These are expenses that are fixed no matter how much you sell. Typically, these relate to monthly Software as a Service subscription, employee salaries or rent.
  • Variable expenses: these expenses change in direct proportion to how much you sell. Common examples include cost of goods sold and payment processing fees.

This strategy will help the business owners to understand what they need to achieve to meet their profit goals in a better way. In reality, projections are always off the market, yet it is good to give yourself some measurable goals to work for. Take a look at a recent article we wrote that shows 5 low-cost marketing tactics.

The E-commerce Takeaway:

Step 1. Get an affordable & reliable hosting. Look for a hosting provider that offers free SSL security and a reliable CDN.

Step 2. Install WordPress or Shopify. Most popular hosting companies let you install just by clicking a button. Choose a username that is not “admin” and a decent 7+ character password and you’re good to go.

Step 3. Buy a premium theme from Themeforest or use one they already have. Here’s a fun fact: you’ve probably just saved yourself a few hundred bucks. Here’s why: if you have a small budget (for web development, a small budget means <$1000), no one will make you a decent website from scratch.

Step 4. Get your first page online. Go to site’s dashboard => pages => add new. Start writing your first introduction post. Click post. That’s all that it takes.

Step 5. Sign up for Google Adwords and collect the free sign up voucher. Depending on your location, it’s anything from $50 to $100 and it might ask you to deposit and spend $10 first. But you’re getting a great ROI anyway.

You can’t go into this blind — you need to know your numbers. How much does your product cost, per unit, landed at your front door? What are your shipping costs, including all fulfillment components, such as staff, software, postage, etc.? What are your merchant processing fees?

Also, look for ways to cut costs, because as your sales volume increases, it can be a way to drastically increase your revenue. If you are doing a lot of volume in transactions, don’t be afraid to negotiate a better rate with your processing company.

How Can I Choose The Right Products To Drop Ship?

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How Can I Choose The Right Products To Drop Ship?

We believe that you must have clear product selection processes in place in order to get the best results. People often pick ideas on a whim, with little consideration, and end up wasting a lot of time and effort for no results. You can brainstorm hundreds of products ideas, but the tricky part is knowing which products will sell.

When picking a product to drop ship, you want to consider these elements:

1. Products with good markup opportunities

What do I mean by this? In other words, you should sell a product that you can source cheaply enough, but also has a good enough perceived value that you can add $$$ to it, and profit more. (For example, you can easily source a product for $2 on Aliexpress, and sell it for $15 or $20)

2. Products with a passionate following

Make sure that the products you source have a passionate enough following. The more emotions you can evoke with products, the more likely you are to sell well. (For this reason, it is good to sell products that appeal to a niche/ passionate audience)

3. Products with a big enough audience

Ensure that the products have a big enough audience to take advantage of. Firstly, you’ve got to be able to pick out the audiences that will be interested in the product. If you can’t do that, good luck marketing the product. Secondly the bigger the audience is, the greater your ability to scale your advertising and sell more of the product long term.

4. Think Viral 

If you find a product that has the ability to go viral, it will decrease your ad cost in the long run. Viral products get a lot of engagement, and high amounts of engagement, cause the organic reach of your advertising to go up and drive your ad costs down.

Take a look at our latest webinar about How To Choose The Right Product before getting started. This will help you be prepared and choose the right products going forward.

Niche Filter

With the rise of dropshipping and the relative ease that an eCommerce store can be created, niche shops have become the trend.

It quickly turned from an eCommerce novelty to a proven, successful strategy.

Don’t fight the big stores.

Avoid too broad and general categories.

The masses are already exposed to thousands of offers daily.

Look to supply niche products that are underserved by larger players. For example, there is no specific interest group for a normal belt, but you can easily tell that cycling gear will resonate well with cycling enthusiasts. Find your niche.

Stay Away Categories Filter

It may overlap with Niche Filter, but it’s essential to narrow down your product selection by excluding the ‘stay away’ categories.

Some product categories have grown significantly over the last decade and there are already many strong players and smaller shops out there supplying these products.

Just look at the eCommerce growth rates: books sales are flat and the jewelry market is shrinking. 80% of Americans say they’ve bought electronics or apparel online in the past three months, which means they already have their choice of trusted store.

Cross off the following general categories from your idea list: books, jewelry, electronics, and clothing — you will need to be more specific and find a niche.

Please note: We don’t suggest crossing out these categories entirely. You could sell plus size women’s clothingmen’s clothing, custom hiking/cycling electronics gear, or jewelry hidden in candles. We suggest you pay more attention to finding an interesting subcategory that will make your store unique. Don’t fall into the trap of selling in general categories.

Price Sweet Spot Filter

Andrew from eCommerceFuel says the perfect eCommerce product price is from $100 to $200. Richard from ABLS argues that it’s $75 to $150.

There are a few general rules to remember: the lower the price, the better the conversion rate. The higher the price, the more support you will need to provide.

With a $40 to $60 price range, the profits are relatively good and you can still cover the marketing costs of up to $20 per sale. The conversion rate is usually higher because the purchase requires less consideration on the part of the buyer. There is also less support.

You increase the odds of the success of your store in the developing markets. With Chinese dropshipping, you can sell everywhere in the world. Although $30 may not be much to people living in the US, it could be a lot for someone in South America or Eastern/Central Europe.

Bonus Secret: You should definitely try selling in developing/neglected markets. Lower advertising costs and competition equals a higher ROI. Don’t worry about the language barriers.

Look over your list and cross out product ideas that are more than $60.

Marketing Channels Filter

You have to think about your marketing strategy before you even launch your store. You may change it, but you must have a plan, to begin with.

To put it simply, different marketing channels are great for different products. Once you pick the product, you have to figure out which marketing channel will be best for it.

Advertising an $800 hoverboard on Facebook might not be the best idea, but you might succeed in advertising it on Google Adwords. A hoverboard is not a spontaneous purchase, in most cases, people will Google it to learn more about it and find which stores sell it.

The Right Products For Dropshipping Takeaway:

How Can I Choose The Right Products To Drop Ship 2
If you’re finding it hard to choose the best product to pick and advertise for, take a look at our Must Have Shopify Apps which will help you with your Dropshipping business. You can also easily choose from the products we highly recommend on our website https://ecomhunt.com/ which will show price, analytics and how much you could make selling them.

Did you say Oberlo?

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Oberlo partner with Ecomhunt

Before announcing the big news, a few words about Oberlo in case you have no idea what this is about 😉

Oberlo allows you to easily import dropshipped products directly into your Shopify store and ship them directly to your customers – in only a few clicks.

You can also find on Oberlo a really cool feature called “Oberlo Supply” to use verified suppliers to ship your dropship orders with a one click processing!

Oberlo Supply

Now back to our big news !

It’s been a while Oberlo and Ecomhunt are working together in order to provide our users better experience and help them finding the best products to sell and supply them easily.

And this is when we came up with the idea of add this tiny cool button to our products on Ecomhunt to easily import products to your store using Oberlo app, you will find the “Import to Oberlo” button only on products that are available in the Oberlo Supply feature, why? we want to make sure you have the best flow and experience when it comes to: Finding the product -> Import to store -> One click fulfilment with verified and trusted suppliers.


Click here to see a live example.

This is only the beginning of Oberlo and Ecomhunt partnership, we are working together to bring you guys many more cool features !

So you better stay tuned 😉

Cheers!

P.S – You can click here to read more about Oberlo Supply

6 Quick Tips To Grow Your Email Opt-Ins

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6 quick to grow your email optins

Are you writing email marketing copy that’s just not getting the conversions you need? Getting your email marketing strategy right is both an art and a science. Part of both is understanding how to create the high-converting offer.

1. Scarcity

Which of the following two stirs you to act ASAP:

  1. Storewide savings: 70% on all furniture and bath items
  2. **ENDS TODAY** 70% savings on all furniture and bath items

If you’re like most people, chances are you said “2.”

Nothing spurs urgent action more than a concrete deadline. The fear of missing out (FOMO) kicks in when we realize that our desired object is moving out of our reach. Even habitual procrastinators are not immune to the lure of deadlines.

There are a few ways you can go about adding a purchase deadline to your emails:

  • Offer ends on MM/DD/YYYY at 12:00 am
  • Offer ends in 48 hours
  • You only have 2 days to save

Just remember to tell the truth and add actually urgency, nothing will ruin your trust faster than a made-up deadline.

2. Likability

We also want other people to like our emails and websites. If on our site, we come across as likable, we tend to become more profitable.

So, in conversion optimization, likability is an important and powerful psychological trigger. Likability is nebulous, though. What’s it mean and how can we optimize for it? How can we measure it?

We like to identify as being part of a group, and in turn, groups can define our personal identities. This is when you can add testimonials and proof of the clients and groups you’ve worked with.

3. Tell Your Story

In a research paper published in the Fall 2014 issue of The Journal of Marketing Theory and Practiceprofessor Quesenberry and his research partner Michael Coolsen studied plot development in commercials.

They found that regardless of the content of the ad, the structure of that content predicted its success.

“People are attracted to stories,” Quesenberry says, “because we’re social creatures and we relate to other people.”  This statement is also backed by talented professor and scientist Paul J. Zak. And it’s no surprise. We humans have been communicating through stories for centuries, even back when our news feeds were cave walls.

4. Social Proof

Social proof is one of the most powerful drivers of our everyday behavior. Psychologists estimate that over 90% of our decisions are subconscious.

When our brain makes decisions, it looks for cues. The strongest of those cues is to see what everyone else is doing. For example, according to a study done on airplanes, passengers were 70% more likely to order a meal if their neighbor ordered one.

5. Commitment and Consistency

There are two easy ways you can inject your email marketing with commitment and consistency:

  1. Get commitment with your opt-in form
  2. Ask for a small sale first (foot-in-the-door technique)

Build your list by getting your site visitors to commit to something relatively small and usually free-of-charge, such as a sample guide or a white paper that they can gain access to after opting in. But add a “commitment checkbox” to get commitment and consistency to start working in your favor.

6. Reciprocity

You have to give a little to get a little!

Have you ever noticed that just before you pay your bill at a restaurant, your waiter presents you with a small gift – often in the form of candy or a mint?

I bet you’ve never sat back in your chair and wondered why. You were probably too traumatized by the three-digit number on the small piece of paper informing you that you’re going to be broke.

Well according to numerous psychology researchers, the mere act of giving this small gift has a subtle effect on how much you’re willing to tip! This is how you make sales in every way possible.

The Grow Your Email Takeaway

6 Quick Tips To Grow Your Email Opt Ins Image

Start by improving the user experience. Don’t annoy or irritate your audience. Give them time to check out your site. Encourage reciprocity by being generous with information. Show you’re willing to give away something of value for free. Use social proof, authority, likability, and scarcity to further reel in the subscribers.

5 Low Cost Marketing Tactics

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When looking for marketing tactics for your business we always recommend putting your consumers needs first. You must do market research, get consumer feedback and find what your customers are searching for online.

Without understanding the problem you need to solve, you can’t even begin to choose which technique will be the most effective or the most cost effective. And even then, to find the most effective low cost solution will require research, thought, experience, creativity, and intuition.

There is no magic marketing solution for all types of businesses, but the majority of situations content marketing and branding remains the best marketing tactic for your business.

5 Low Cost Marketing Tactics

Why consider Content Marketing?

  • You become an expert in your own field
  • You build trust and positive reputation and when someone needs to buy, she/he will be thinking to contact you
  • Good articles attract customers even years after the publishing date
  • Most content marketing tactics can be executed for free
  • It helps you in customer retention

Here are some more tactics you can start implementing right away to help grow your brand and revenue for your business:

1. Social media marketing

Social media is a powerful tool today. Advertise on the different channels like Facebook, Twitter and LinkedIn. Once you figure out the formula that works for you, you will be able to target your ideal audience at a comfortable budget.

2. Search Engine Optimization

Optimize your website for keywords to help improve direct and organic search results for your website. This is very important to drive the right traffic to your website that could convert to qualified leads. Though it is time consuming and the results take some time to be noticeable, it is completely worth the effort.

3. Marketplace listings

Ensure your company is listed in relevant journals and resources so prospects looking for a product/service similar to yours can find you easily. Also you can submit your website in all search engine websites so it is indexed.

4. Referrals

This is the most effective way to market and drive qualified leads to your website. Reviews of happy customers who are using your product will help open many doors for your business.

5. Value Exchange

Once they are in your website motivate them to sign-up for your newsletters. Now you need to give them benefits for signing-up for your newsletter. For Example: You must have seen many eCommerce retailers providing discount coupons etc. When you’re able to give a value exchange for your customers contact information you’ll be able to continue following up and sending future promotions.

The Marketing Tactics Takeaway

Practicing the above steps will help you accomplish the following:

  • Awareness
  • Customers perceived value
  • Quality/Hot leads (customers at a later stage)
  • Higher rate of conversions
  • More referrals

As far as our experience in online marketing is concerned, the best way to grab the market is by building your brand online so customers search for you when they’re ready to buy your product.

Your brand strategy should not be focused only on immediate tactics but on long-term goals and sustainable growth. Your strategy should always be flexible to cater for the ever changing market, consumers and competitors in order to succeed.

Does Drop Shipping Work?

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Does Drop Shipping Work?

For those who are unfamiliar with the term Dropshipping, it is basically a network of 3 person; the actual seller/supplier, you (dropshipper), and your customer. You act as a mediator of the order. Thus, you don’t have to keep any stocks.

Every order that is made through you will transferred to the seller and the seller ships the product under your name.

Dropshipping works well, if you know the strategy and tricks for it. Don’t even bother doing it if you think you won’t be needing any effort on this. One thing that we can guarantee is that it definitely takes time and patience.

PreSale Research

  1. Do your research – For new dropshippers, you must select a niche, an industry you’re familiar with or the one where you see an opportunity. We recommend selecting with a product that is highly accessible (don’t worry about competition for now), meaning people won’t be needing to think twice before buying your product as it is exactly what they’ve been searching for.
  2. Find a reliable supplier, someone who you will source your product from. This is arguably the most difficult part, not only that you can be backstabbed, but also your supplier can and might be your biggest competitor.

Selling Products

  1. Find a selling medium like Shopify in which you can offer your product to potential customers. The most common place to sell is through your own website and marketplace. You can find someone to build it for you or find tutorial online and do it yourself.
  2. Gain traction – This is the part where you might incur some cost, but if you do it correctly, those costs will be offset by the revenue you gain and you should at least gain some clients for this. People will start hearing about your business and probably become your customer.
  3. Build a strong customer base – If you’re using a website as your medium of sale, I would suggest you to use email marketing as one of your tools. Do flash sales for your social media followers or subscribers.

Track Progress

  1. Keep a record of every transaction that occurs; financials or your customers details. This will be useful in the future for your growth. You need to actually note down and calculate every action customers have taken from your business.
  2. Track analytics and traffic, continue doing your best to grow your “new visitor” count every month. Once you have consistent monthly traffic you’ll be able to track conversions.
  3. Focus on conversions and making sure you’re proving ROI on your marketing efforts. If you can calculate cost per conversion and sale you’ll be able to start scaling your business.

Action Steps

You’ll be successful if you follow these tips –
  • Advertise different products each time to see which ones bring in the most sales.
  • Test different social influencers on Instagram and Facebook by paying them to display your ads.
  • Use Google AdWords to show up in Google search results for keywords related to the items you’re selling.
  • Create a blog and religiously post interesting related content to build a loyal following.
  • Use Facebook Ads to advertise your blog posts and then use data on the people who clicked the ad to create a Lookalike Audience for advertising your products.
  • Once they’ve purchased, you need an email marketing system in place to send them information on new products, discounts, offers and the most popular blog posts to entice them in to purchasing from you again.
  • If you’d like to start your own dropshipping site, the best setup in many ways is with Shopify, the Oberlo app, and products from AliExpress.

Take a look at this amazing story from one of our users on how he went from Zero to $187,435 in 3 months!

The Dropshipping Takeaway

It is important to understand that you have to work at your store! Building a marketing strategy, supporting your customers, creating ads – all of that you have to do. Take a look at an article we wrote about the Pros and Cons of starting a dropshipping business like this.

The information given to you above is the bare minimum you must know before starting an drop shipping business. You need to get your hands dirty to learn the most out of it. Whether you can succeed or not completely comes back to you.

Comment below if you like this post 🙂

Meet Harry Coleman Over $1,000,000 In 2 Months Using Manual Bidding

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Meet Harry Coleman, with the help of Ecomhunt winning products he was able to generate over $1,000,000 in 2 months using Shopify and Manual Bidding !

We spoke to Harry and got for you an exclusive interview with all the juicy details about his big success!

How did I get started?

My story started when I was searching through Black Hat Forum website and I seen a thread called “How I Made $5000 Selling FREE Products” or something titled similar.

At the time I was working full time in a 9 to 5 and running a small gym clothing brand. I have always been into having a side hustle online and always wanted to live a laptop lifestyle.

I read the thread on the forum from start to finish on how this guy was using Shopify and Facebook ads to do Free + Shipping and crushing it. He made it sound so simple that I just had to get in on it and give it a go. I knew that If I could make 1 sale then I could do thousands.

I then started to do research on who will killing it, joining loads of FB groups and following guys who were doing big numbers. I never purchased any courses and learnt from handwork and testing a lot of stuff, refining my strategy over time


Before Dropshipping?

Before drop shipping I was working a normal 9 to 5 job I didn’t like. I always wanted to be my own boss, have time freedom and live a laptop lifestyle allowing me to travel and wake up when I wanted.

I have always been entrepreneurial, especially with Ecom. I have sold on eBay, imported snapback hats, sold gym clothing, shisha pens everything but nothing was a breakthrough. I knew I would find my way at some point I just had to keep trying.

At my 9 to 5 I remember getting called into the office and being made to sit down with the CEO, director and my line manager. I had my first store up and running but it only had made like 2-3 sales… I knew what was coming, I just had a gut feeling and they dropped it…

“Sorry we have to let you go”

I had to call my parents to tell them I had just lost my job and had to basically go on welfare baring in mind I had a 1st class degree from university.

It was at that point I decided to give it all to Ecom/Shopify and dropshipping to make sure that NO ONE could ever dictate my life like that again.

 

First Sale where did it come from? what was your experience with FB ads?

I remember it like it was yesterday. You will NEVER experience a moment like receiving that first order, no matter how much money you go on to generate. Even to this day if I set up a new store, the first sale is a crazy feeling for me.

I was sitting down and getting the green Shopify notification buzz and ping to say I had sold an item. I couldn’t believe it, I was over the moon. It validated everything I had been doing and proved that I can to achieve the big numbers I was seeing in the groups.

My experience with FB was VERY basic. I’m talking I would do what most clueless people would do and hit ‘Boost Post’. It was once I dived deeper into things that I learnt what I needed to do. But most importantly put things into action and actually spend money testing.

My first sale came from by 3rd product I tested, the first 2 didn’t work at all. I started doing Website Conversion ads and learning how the pixel works. I broke each adset into a catagory for example:

  • Brands
  • Websites
  • Celebs/Public figures
  • TV Shows/Events
  • Broad (EG large audiences)
  • Precise (E.G I love…)


This is how I learnt to see which types of people were reacting and bringing me the sales. Before I used to just stack a load together and run it

How did you learn, what keeps your motivated?

I learn my following a lot of guys in the scene that were doing great. I would go into FB groups ask questions and also watch YouTube videos.

There weren’t many YouTube videos or that much content out there as there is now so most of the value was inside of the FB groups.

I learnt the most from testing and actually spending money. You can learn as much as you possibly can but if you do not actually spend money to test you won’t get nowhere. Ecomhunt is great for shortcutting products that are actually worth a test.

It’s a great product research tool and a real game-changer. My VA can literally login and add the products right away so I can then run the tests.

I’ve spent over a million dollars on FB ads and now I really only do Website Conversion ads and go straight for purchase unless the pixel is fresh, then sometimes I’ll go for ATC instead. I never optimise for VC or rarely do PPE (Unless scaling a campaign even further).

What I have found is FB are extremely good at sending what you want. So PPE just give me engagement and not sales and VC just give me the time wasters. I want BUYERS so always go for the buying intent objectives

My saying is:

IF YOU WANT TO LEARN TO SWIM…. GET IN THE WATER!

Staying motivated is easy for me because I have always set myself a goal. Once you have a goal to work towards you shouldn’t stop until it’s achieved AND once you have achieved it you set another and keep moving forwards.

I wanted to do $100k a year and smashed that. I wanted to hit $100k a month and smashed that. I wanted to hit $10K a day and smashed that and so on.

One of my goals now is to get 10K subscribers to my YouTube channel by the end of this year so that is what I am working on along with everything else.

Plus, most people fear losing their job. I fear having to go and get one.

 

Why did I want to succeed so bad?

I wanted it because I didn’t want to have a boss, or have to ask for time off to have a vacation or spend time with family or just chill when I felt like it.

I didn’t grow up rich, nor did anyone in my family. I inspire to be that one that pushes the boundaries and inspires a group of hustlers because I know how Ecom has changed my life.

I’m not driven by the money, that is a by product. I am driven by the lifestyle that this brings, the money is a bonus.


What is your sales record?

I have done the figure days and 6 figure months and 7 figure years. I have done $50K per day and this year I done over in just $1,000,000 in 2 months already.

I would of course like to hit $100k per day. VERY few Ecom guys out there have actually hit that.

I hit most of these large days doing manual bidding and LLA’s. Auto bids are great but once one adset is doing great I like to duplicate it into a new campaign and run it as a manul bid with a budget of at least $1000.

You have to be careful with manual bidding and watch it like a hawk each day to lower or increase your bid. It is a lot harder to master.

Retargeting and email marketing is another thing people don’t get right, yet when done correctly, they will single handedly be your most highest ROI campaigns.

Some of my big campaigns have come from Ecomhunt products. Some people say that if a product is already doing well on Facebook then it is saturated but I don’t think that is the case (depending on how long it’s been live for). I have sold some of the older products on Facebook from Ecomhunt that most would deem saturated but you have to remember that audiences are always changing, people get new hobbies and have new life experiences everyday so the same audience will not be the same year on year.

 

 

Start again what would you do different?

I would of tested a lot more and not been scared to spend money. When you start out you are constantly looking at your ads and cut stuff too soon. You get scared to spent money and keep low budgets.

I would of outsourced things a lot quicker too. You can only get to a certain point by yourself, once you hit this you HAVE to outsource unless you cannot grow. We all get scared to let go when we are not in total control but in order to grow you must have trust in your team to build a scale your business.

I wish I would of found Ecomhunt a lot quicker too as finding products can be a long process.


Top tips

Learn as much as you can from those who are doing well.

It is NOT a get rich quick scheme and you have to treat it like a real business

Stay in your lane and don’t worry about what anyone else is doing. Take inspiration and move towards your goal

Most importantly TAKE ACTION spend the money on testing product. Remember never see it as LOSING money…. See it as BUYING data.

Look for products that are either cool, quirky and unique OR products that solve a problem.

 

The manual bidding breakdown:

Want to learn more about Harry? Click here


Ready to start making some $$$ ?

How to Find Winning Products and Start Selling Online

Pros and Cons of Dropshipping and Wholesaling

Niche Store VS General Store

How to Make Sales in Every Way Possible !

Have a question? Got some killer tips? Comment below!

Introducing AdHunter – Reveal Your Competitors Facebook Ads Performance !

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Hey there!

Mordechai Arba here from Ecomhunt with a new 100% FREE
app to help you make more money with your store and huge success with Facebook ads.

This app will give the power to Hunt down any sponsored ad on Facebook and
reveal your competitor ads performance LIVE!!

AdHunter is the first chrome extension of this kind.

I have made for you a quick video tutorial to help you getting started:

Ready to Hunt down your competitors Facebook ads?
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(I’m not sure for how long AdHunter will be free… but if u install now I promise you it will stay free lifetime for you.)

For any question/ bug report/ ideas:
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Enjoy!