Brands Continue to Spend Big in Sponsored Social Media Content
US Marketers will spend $8.14 million in social media-sponsored content, up 16.0% year over year, according to a March 2023 forecast by EMarketer.
Although spending will increase to...
Biden Plans to Sign TikTok Divestment-or-Ban Bill after it Passes Senate
The US Senate voted overwhelmingly late Tuesday in favor of legislation that would ban TikTok in the United States if its owner, Chinese tech firm ByteDance, fails...
Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
US House Passes TikTok Ban if Chinese Ownership not Ended
The House passed a bill on Saturday that would force the Chinese company ByteDance, which owns TikTok, to sell or ban the app.
This brings a law that...
LinkedIn Hopes to Compete with TikTok and Instagram in Influencer Marketing
LinkedIn, owned by Microsoft, has had revenue growth in the single digits since 2022 and is looking for a boost.
The company is looking to its membership,...
Google Remains Gen Z’s Top Search Engine, Study Finds
In the face of discontent with Google's results, Generation Z is turning to social media as a search engine, looking for rapid, relatable solutions.
According to statistics published...
Strong US Retail Sales Boost First-Quarter Growth
Retail sales in the United States climbed more than predicted in March, owing to a jump in e-commerce revenues. This demonstrated that the economy concluded the first...
Instagram and TikTok are Best Platforms for Gen Z Shoppers
TikTok and Instagram are the most popular social media channels for Gen Z customers to find new brands, according to EMarkerter data.
Brand websites or apps are also...
Amazon Made Up 40% of E-Commerce Sales
Amazon accounted for 80% of marketplace sales, 40% of e-commerce sales, and 4% of retail sales in the United States in 2023, according to Marketplace Pulse.
A forecast...
TikTok is Nearing the Release of its Instagram Competitor
TikTok's future Instagram competitor app for photo sharing could be called TikTok Notes, according to screenshots uploaded by users, reported TechCrunch.
TikTok also stated that the app was...
