Amazon accounted for 80% of marketplace sales, 40% of e-commerce sales, and 4% of retail sales in the United States in 2023, according to Marketplace Pulse.

A forecast by EMarketer says Walmart is far behind Amazon in e-commerce sales, with only 7.4% of retail e-commerce sales in 2023.

Amazon is the company to beat—or partner with—for e-commerce, but according to EMarketer, it does not lead in total retail sales in the United States.

However, according to Marketplace Pulse, Walmart will account for approximately 6% of total US retail sales in 2023, compared to 4% for Amazon.


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