TikTok and Instagram are the most popular social media channels for Gen Z customers to find new brands, according to EMarkerter data.
Brand websites or apps are also popular with Gen Z buyers looking for apparel, with nearly 40% of Gen Zers saying they are its top online discovery channel.
The survey asked, “Think about the new clothing brands/products you purchased. Where did you first see or hear about them? Select all that apply.”
Clothing shoppers were those who discovered and bought a new article of clothing or product in the past 6 months.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
