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Gen Zers and millennials are more inclined than previous generations to do holiday shopping at the mall in person. Still, according to The Harris Poll, Gen Xers...

Consumers are feeling the pressure from rising borrowing prices and inflation, and they are more pessimistic about the start of 2024, according to a Confederation of British...

72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 sort of research done on mobile...

33% of US Gen Z customers purchased a product from an influencer-founded firm in the previous year, followed by millennials (29%), according to Morning Consult. Influencers are no...

Advertisers may predict where to target generational advertisements by studying where each group spends its time and how their needs change over time. According to Insider Intelligence/eMarketer, Millennials...

Social media ad spending growth has slowed compared to influencer marketing since the pandemic. According to Insider Intelligence/eMarketer, social ad spending and influencer marketing spending growth spiked in...

Etsy shares fell on Wednesday after the e-commerce platform announced it would lay off 11% of its personnel in order to decrease expenses in the face of...

TikTok has earned nearly $4 billion this year, all thanks to virtual coins used to pay for gifts for the platform's content creators. "The social video app came...

Active TikTok users will spend 54 minutes per day on the app, according to a forecast by eMarketer. The following graph shows the average daily time spent on...

The Senate Commerce Committee chair indicated on Thursday that the Senate will not consider legislation this year that would give the Biden administration new authorities to confront...