Amazon Sees $20 billion in Indian Exports by 2025

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An Amazon official said on Friday that Amazon aims to increase its exports from India to $20 billion by 2025 by adding thousands of small vendors to...

Email Marketing is B2B Marketers’ Most Effective Channel

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Based on data from April 2023 from Ascend2 and Zoominfo, 52% of US B2B marketers say that email marketing has the most significant effect on their multichannel...

Snapchat Users will be able to Shop on Snapchat

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Snapchat users in the United States will be able to buy select products featured on the e-commerce website directly from the social media app, similar to a...

WhatsApp Boss Says In-App Ads are Coming

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While the company does not intend to display advertising in the main inbox, it may do so in Status (the app's Stories-like feature) and channels, reported TechCrunch. WhatsApp's...

Brand Value is the Top Factor Driving US Purchases

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According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when...

TikTok Outperforms Instagram Reels in Terms of Engagement

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Content creators with over one hundred thousand followers have a higher engagement rate on TikTok than on Instagram Reels, according to data from The Influencer Marketing Factory...

Google Launches Shopping Features to Increase Conversions

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Google is introducing new capabilities to assist brands in engaging with customers throughout the holiday season. According to Search Engine Land, marketers should stay up to date on...

UK Gets Assurances from Amazon and Meta about Retail Platforms

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The UK's competition watchdog announced on Friday that it has accepted commitments from internet firms Meta and Amazon to help guarantee fair competition on their retail platforms. The...

Amazon to Close Most of its Physical Stores

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Amazon.com Inc. is closing its physical apparel stores barely 17 months after opening the first to focus on grocery stores. “After careful consideration, we’ve decided to close our...

YouTube is Clamping Down on Ad-Blockers

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YouTube is now tightening down on ad-blocker use globally, displaying warnings about violating the platform's terms of service. The effort encourages users to allow ads or use YouTube...