TikTok, Instagram, Snapchat, most downloaded apps in US

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TikTok was the most downloaded app in the US last year, with 94 million downloads. According to Insider Intelligence/eMarketer, the next most popular apps were Instagram and Snapchat,...
How To Increase Your Online Store Sales With Email Marketing

5 Common Email Marketing Mistakes

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Email marketing remains a top way to get potential and existing customers to purchase. According to an article in Entrepreneur, here are five mistakes that e-commerce business...

Shopify releases new free themes

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Shopify recently announced the release of three new themes in January with layouts meant to support trends in various industries. The Crave theme is designed for food and...

Users spend more time on TikTok than all other social media

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Users are spending more time on TikTok than any other social media platform in the US, according to Insider Intelligence/eMarketer. Adult TikTok users are expected to spend an...

Top 3 Digital Marketing Skills for Starting a Business

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Here are the top three digital marketing skills needed for starting an online business today, according to an article published in Forbes on Monday. First, optimize for SEO...

Top 10 Countries for E-Commerce

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China will continue being the world's top e-commerce market in 2022, with 46.3% of the country's retail sales taking place online. According to Insider Intelligence/eMarketer, in second place...

Google Study Finds 90% of Customers Willing to Share Email for a Discount

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Most customers are willing to share their email address with a business for a small incentive such as a discount, found a study between Google and Boston...

US Product Returns increased by 78% in 2021

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US consumers are returning significant amounts of purchases and creating difficulties for brands. According to a report in the Financial Times on Tuesday, retail returns jumped 78% to...

Meta is Simplifying Ads Campaign Setup

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To ease advertisers using Facebook Ads Manager, Meta is redesigning the objective selection process when starting new campaigns. The company announced in December that it is moving towards...

2022 Facebook Ad Trends

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There are five trends that advertisers need to be aware of for 2022, according to an article published on Forbes on Saturday. 1. Use video as it accounts...