Following Apple, Google Plans Privacy Updates

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Google recently announced it will make new privacy changes that will decrease tracking capabilities on Android devices. According to a report by CNBC, Google plans to slowly roll...

Email Marketing Mistakes to Avoid

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Here are 8 email marketing mistakes that make campaigns less effective, according to an article in Forbes. 1. Not providing value to the prospective customer is a big...

As Japan Goes Cashless, E-Commerce grows

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Japan's government seeks to create a cashless economy and by 2025 wants cashless payments to make up at least 40% of all transactions, Business Insider reported. The increase...

Use Google Business Messages with customers

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Google Business Messages is a function that allows customers to start a chat with your business directly from Google Search, Google Maps, your website, or Google Business...

E-Commerce Tips

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To get the best from social media, it is necessary to ensure your target audience is the correct fit for your brand's messaging. According to a report in...

TikTok lengthens video length to 10 minutes

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TikTok is lengthening its videos to 10 minutes, which appears to be a challenge to YouTube. According to a report by The Verge, TikTok announced on Monday that...

New 2022 Marketing Trends

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Digital marketing is moving away from ads that contain too much selling in them, and more towards engaging experiences that bring value. According to an article in Entrepreneur,...

Top 10 US Mobile Shopping Apps

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Amazon topped the most downloaded US shopping apps in 2021 with 40 million downloads. According to a report by Insider Intelligence/eMarketer, the Chinese fashion store Shein jumped to...

TikTok Ads Tips

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TikTok has exploded as a leading social media platform, and brands are racing to use it in their marketing campaigns. According to an article in SearchEngineJournal on...

Which luxury products do buyers prefer to get in a physical store?

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Compared to all US shoppers, luxury consumers are much more likely to purchase in a physical store rather than online. According to a report by Insider Intelligence/eMarketer,...