News

US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and...

This year, 53.7% of US marketers will use Instagram Reels for influencer marketing, making it the top platform. According to Insider Intelligence/eMarketer, Instagram Reels will be utilized by...

Meta Platforms said on Wednesday that it has begun rolling out generative artificial intelligence (AI) technologies that can generate content such as image backgrounds and variations of...

Users in Europe would have the choice to accept personalized ads or pay a fee, according to the company's pitch to regulators, reported The Wall Street Journal...

Facebook and Instagram have more US users than TikTok, with 177.9 million and 135.2 million, respectively, compared to TikTok's 102.3 million. However, according to estimates by Insider...

The US Federal Trade Commission and 17 state attorneys general have filed an antitrust case against Amazon for what they claim monopolistic pricing to customers and fees...

Merchants who sell on Amazon want the online retailer to reduce fees, and some are concerned that the US Federal Trade Commission's case launched on Tuesday could...

Shopify is investing in wholesale platform Faire in a global arrangement that would see the start-up use Shopify technology for its clients, the firms announced on Wednesday. Reuters...

The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app. The second...

The Latin American region presently has 300 million digital consumers, with a 20% increase expected by 2027, according to a recent PayU GPO report. The rapid expansion emphasizes...