Global retail media spending will reach $140 billion this year, according to a December 2023 forecast by Insider Intelligence/eMarketer.

Examples of retail media websites are Amazon, Walmart, and eBay.

Retail media is expanding faster than any other type of ad spend, at 21.8%.

According to Insider Intelligence eMarketer’s October 2023 forecast, Amazon will account for 74.2% of retail media ad expenditure in the United States but approximately 42% worldwide.

Companies like Mercado Libre in Latin America and Alibaba,, and Meituan in China will account for a significant portion of the retail media business globally.


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