Apple’s Search Ads App Rises as Google Ads and Meta Ads Fall

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While other publishers have struggled in the aftermath of Apple’s AppTrackingTransparency, according to AppsFlyer’s latest “Performance Index,” Apple Search Ads has increased its mobile advertising market share...

US Government Officials Seriously Concerned about TikTok as some Call to Ban App

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Concerns about TikTok's capacity to shield user data from China have been expressed by several government representatives andmembers of Congress. In response to remarks made by an FCC...

Effective Email Marketing Advice You Must Know

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Keep your emails brief and to the point. Long emails bore people, so keep yours between 60 and 200 words, according to a report by Search Engine...

US TV Viewers Find Shorter Ads More Reasonable

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The longer the ad, the more probable it is that US TV viewers will dismiss it as unreasonable, according to data published by Hub Research. Additionally, only...

FBI Director Expresses TikTok National Security Worries

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TikTok is causing national security worries, according to FBI Director Chris Wray, who warned on Friday that management of the popular video sharing app is in the...

US Senate Passes Legislation Prohibiting Federal Employees from Using TikTok on government devices

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The United States Senate voted by voice late Wednesday to prohibit federal employees from using the Chinese-owned short video-sharing app TikTok on government-owned devices. The bill must still...

Meta to Expand Ability for Brands to Search for Stolen Content on Facebook, Instagram

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Meta is giving new options for businesses to detect whether other accounts on Facebook and Instagram are using their intellectual property. According to a report in the Search...

US Holiday E-commerce Sales Will Rise 2.5%

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US e-commerce holiday sales will rise by 2.5% this year, compared to 8.6% growth in 2021 and a 33.0% increase in 2020, according to Adobe. According to Insider...

TikTok Ads Business Booms as Meta, Rivals Struggling

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TikTok is growing even as digital advertising is declining due to the global economic slowdown. Snap, Google, and Meta have all suffered due to the slowdown. And...

WhatsApp’s Business Directory Launches in Five Countries

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WhatsApp is launching a new business directory function in Brazil, the United Kingdom, Indonesia, Mexico, and Colombia. According to Meta, customers can browse by business category (such as...