Twitter is projected to lose 1.4 million users from 2022 until 2026, according to data published by Insider Intelligence/eMarketer.
Many users are leaving after joining during the coronavirus pandemic and the 2020 presidential election.
Twitter is also going through a difficult period as Elon Musk signaled he wants to cancel the company’s buyout because he argues there are many bot accounts.
According to the data, there were 57.8 million Twitter users in 2021, which dropped to 57.5 million in 2022 and will continue to decline to 56.9 in 2023, 56.4 in 2024, and 56.1 in 2025.
The data measures the number of users who access their Twitter account at least once per month.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon