Influencer Marketing is Booming

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American social media marketers are likelier to commission creators to produce how-to videos, user reviews, and unboxings so their audiences can learn and grow alongside their favorite...

YouTube Shorts adds Narration Voiceovers

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YouTube Shorts continues to compete with TikTok by incorporating many of the latter app's most popular features. On Tuesday, the Google-owned platform introduced a narration voiceover function for iOS,...

The US Copyright Office Prohibits Copyrighting AI-Generated Photos

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Illustrations in a comic novel made by the artificial intelligence system Midjourney should not have been granted copyright protection, according to the letter seen by Reuters from...

E-commerce will Boost Air Freight Demand, says Air Cargo Handler CEO

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The CEO of one of the world’s top air cargo handlers dismissed the dismal global trade forecast, stating that the growth of e-commerce and increased demand for...

Apple’s Search Ads App Rises as Google Ads and Meta Ads Fall

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While other publishers have struggled in the aftermath of Apple’s AppTrackingTransparency, according to AppsFlyer’s latest “Performance Index,” Apple Search Ads has increased its mobile advertising market share...

IMF Increases 2023 Global Economy Outlook

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The global economy’s prognosis is improving slightly as China relaxes its zero-COVID policies and the world demonstrates unexpected resilience in the face of high inflation, soaring interest...

The Most Popular Luxury Items Among US Customers

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Footwear is the most popular product category among US luxury purchasers, followed by handbags and leather goods, cosmetics and beauty products, and perfume. According to an Insider...

Walmart lets you virtually try on clothes.

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Walmart customers can now virtually try on items from the comfort of their own homes, thanks to AR technology in the retailer's app. Customers must upload a full-body...

Crypto Winter Could Turn Icy

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Following a spectacular crash earlier this year, the crypto industry's most popular tokens have gone to sleep, implying that amateur investors have lost interest in the once...

3 Ways to Build Email Marketing Trust

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In 2020, there were four billion people using email around the world, and 59% of consumers indicated that marketing emails influenced their choice of products to purchase....