There are five trends that advertisers need to be aware of for 2022, according to an article published on Forbes on Saturday.
1. Use video as it accounts for almost half of the time users spend on Facebook. Do not forget to add captions since, by default, videos in the feed are mute.
2. Focus on targeting mobile users as over 98% of users use the platform with their phones. Therefore, make sure your ads are suitable for mobile devices.
3. Do not forget about Facebook stories, as they can be used to gather potential customers.
4. Facebook Ads will continue to get more expensive, and the average cost per click is around $1.72. As a result, small businesses without large budgets need to ensure they get a return on their investment or look for other social media platforms.
5. Personalized ads are becoming more important as 80% of customers say they are more likely to buy if they see the marketing specifically directed at them. You should make ads that match a particular customer profile.
Shopify is now offering an online bank account called “Shopify Balance” to manage your money and business in one place.
Shopify is advertising the service to skip using a traditional bank and save money with no monthly, hidden fees, or transfer fees.
Shopify Balance offers 2% cashback when you spend money on marketing, shipping, and growing your business on Shopify.
It offers 10% cashback if you hire Shopify experts to help improve your store.
In addition, Shopify says its bank account will offer exclusive offers and discounts from Google, Facebook, and other partners.
Another benefit is that with its platform, you get paid quicker with money earned on Shopify being available the next business day, which it says is four days faster than a regular bank.
Another benefit is that you can sign up for the account online and avoid paperwork. Further, no minimum account balance is required.
Shopify Balance comes with a card to make online and in-store business purchases everywhere Visa is accepted and pay bills and withdraw cash from ATMs worldwide.
Google, Facebook, and other tech platforms will face tighter ad-targeting restrictions in Europe.
According to a report by the Business Standard on Thursday, The European Parliament voted for rules restricting platforms from using sensitive data such as race and religion for targeting. They also will make it easier for users to opt-out of tracking while using their products.
The move also will allow people to seek compensation if the platforms continue to promote content that they know harms people.
European lawmakers rejected the idea of totally banning targeted ads, the report said.
Companies that break the rules can be fined up to 6% of global sales.
E-commerce has spiked since the coronavirus began, with the number of Shopify websites growing by 201.53% from March 2020 to January 2022.
According to data obtained by Genus AI, the platform has added 2,594,798 live stores in under two years.
The US has the largest number of Shopify stores in January 2022 at 2,66,627, growing 178.53% since March 2020 when there were 957,393.
The UK is second with 156,466 live stores and then Australia with 101,795. After Australia, the most popular countries for Shopify stores are Canada, France, and Germany, in that order.
Germany had the highest growth rate from March 2020 to January 2022, with a stunning 480.18% growth in Shopify stores.
Here are five digital trends for 2022 to help grow your business, according to an article published on Monday on the Media Update website.
1. Conversational marketing is crucial, and you can no longer wait to respond to customer inquiries on various social media platforms, chat, and email. Consumers expect a quick answer and good customer service.
2. Video marketing is a must to connect to your potential customers.
3. Many younger consumers care about the climate, so pushing branding that shows concern for the environment can benefit your brand.
4. Marketing can show diversity across race, age, and ethnic groups to appeal to a wider audience.
5. Make sure consumers can buy directly from social media posts.
Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing.
According to an article in Search Engine Journal, before you write any marketing content, it is necessary to research your target audience. Then, you can create a survey using a Google Form to learn more about your customers and use social media and email to publicize it.
Another crucial point to define is your brand’s unique value what it brings to the marketplace.
It is also essential to use SEO to drive traffic to your store by optimizing website content according to key search terms in your niche.
According to the report, publishing on third-party websites is another way to increase the authority of your brand. In addition, websites in your niche may be interested in posting your content.
Use influencer marketing to reach influencers that you think would fit your brand.
Use different content to engage your potential customers, including videos, blogs, podcasts, social media posts, interviews, ads, and tutorials.
Then, make sure you are following up with retargeting ads, reaching out to followers on social media and existing customers.
Here are 5 professional tips that will help you take any product and explode with it this Valentine’s Day!
From using Social Media Influencers for some flash sales to get results fast, to adjusting your store for Valentine’s Day and setting up the mood for more sales.
These 5 tips are great for both beginners and intermediate dropshippers, so make sure to check out the whole article to not miss a thing.
Enjoy.
Don’t miss out on our special Valentine’s Day sale – Click the picture above to get Ecomhunt Pro membership for a crazy disount!
1. Advertise Flash Sales With Influencers
If you want to get results FAST, then it’s recommended to try out promoting your product using social medial Influencers. Unlike Facebook or Google, you can usually get more traffic to your store for a much cheaper price.
This doesn’t mean the traffic will be of the same quality, but it’s good enough to get you some sales going if the product is interesting enough.
It’s also important to understand that Facebook ads requires a lot more learning and testing, so if you plan on a flash sale then you must know exactly who is your target audience.
And you’ll also need to have a Facebook Pixel ready with some data on your audience before you just spend a few hundred bucks to advertise your flash sale.
How to find a good Influencer:
You absolutely MUST NOT pick an Influencer to work with without doing any research! Before you approach a potential Influencer, be it on Instagram or TikTok, you should study his audience and calculate how much engagement he gets.
It would be a shame to fall on a Bot account that gets fake likes and comments from other bot accounts on each of his posts.
There are paid services out there that can recommend good Influencers and measure their performance for you. These are pretty safe to use and you can easily find an Influencer to work with for a reasonable price.
If you like to do your own research, and also maybe find an Influencer not many know, then you can do your own research.
This article is mainly about finding Instagram Influencers to work with and how to avoid scam accounts that will bring you zero results.
And of course other important tips like price negotiation, discovery optimizations, and more.
Make sure to check it out 😉
2. Try Different Targeting Options & Combinations
This tip is mainly for those who are already getting sales and look to increase them, but it can be also applied for new campaigns as well.
The point here is to help you think a bit outside the box…
There are plenty of targeting options and combinations available for us to target on Facebook. So instead of sticking to the same strategy as everyone else, it can be very fruitful to try out other options.
For starters, USA isn’t the only country in the world so try targeting other countries. If you can deliver the product to that country, and it’s possible for the people there to buy online, then I see no reason not to try it.
Especially if you’re speaking the same language which can give you even a bigger advantage over other dropshippers.
Second of all, looks for different interests you can use or think of some smart combinations that can bring you a “fresh” audience to target.
For example:
If you’re targeting Married men this Valentine’s Day to buy their wives a gift, then you’re probably using the standard “MARRIED” targeting behavior on Facebook.
This option is used by everyone who’s looking to sell to married men, so it’s expected that this audience’s CPM will be higher.
So what can we do to counter it? A pretty easy method will be to mix the same audience with other interests.
Instead of targeting just married men, you can add another interest to “freshen” it up a bit:
As you can see, I narrowed my audience down by adding Parents(All) to the mix so now I target only married men with kids.
Now this is a simple example, but it can be used with almost any interest as long as the audience is still interested in your product.
You can put High-School graduates, Cats, Dogs, Furniture, and almost any interest and you’ll still have married men as your main audience.
It’s just a different batch of the same big audience that everyone is targeting which can keep your audience always fresh.
By the way, this is one of the scaling techniques which I use if I have a good product running. I do a random change to an audience I am targeting and see if it brings back results.
If it does I keep it and it it doesn’t then I close the adset – As simple as that.
If you want to learn more about scaling Facebook ads, then make sure to read this article here. It’s an old one but still relevant to this day and has my own LIVE results from a campaign I ran a few years ago.
3. Re-Design Your Online Store And Make It All About Valentine’s Day
It’s important to set up the mood for big holidays like Valentine’s Day. This little trick is used to make your customers think like they’re in the right place to make their purchase.
Instead of just seeing the same minimalistic design, spice it up a bit with animations and decorations to make your store look more professional and to really stand out from other dropshipping stores.
And the best part is that you don’t have to spend hundreds of dollars on custom designs! A quick search on the Shopify App Store and you can find plenty of apps that offer the service you’re looking for a pretty cheap price.
Setting up your store for Valentine’s Day shouldn’t take more than 15 minutes using these apps and you can even find ones that also offer custom Valentine’s Day popups and more stuff like that.
4. Quickly Create And Offer Valentine’s Day Related Print-on-Demand Products
With hundreds of products to choose from and with an unlimited amount of design ideas, you can easily create and publish POD products to your store and upsell them to your customers this Valentine’s Day.
It can be a cute mug design to show one’s love or a funny t-shirt – There are plenty of options here and each of them can bring you some extra profit.
The good thing about these apps is that the whole process is automatic. Once a product is bought, it will be produced and shipped straight to your customer.
You don’t have to worry about anything… Maybe just about the quality but with the right provider this shouldn’t be a problem(do some research before choosing one).
If you don’t want to ruin your checkout flow with upsells, then it’s possible to offer these products once the customer completed checkout.
Be it by using post-purchase upsell or just by using email marketing to promote more products.
5. Sell What Is Already Selling, But Do It Better!
A Cardinal Heart Pendant Found On Ecomhunt – Perfect Gift For Valentine’s Day
Sometimes it’s better to stick to what is working instead of trying to reinvent the wheel. Especially if you don’t have enough experience to spot the winners yourself.
Many dropshippers there are looking for that “unsaturated” product no dropshipper have ever tried to sell in hopes they’ll hit the goldmine with it.
But in reality, this is almost impossible nowadays and you’ll just end up with less money to work with…
Instead you should just stick to products that are already proven to sell and try and make a better job at selling them.
Let’s take a look at the Facebook ad for this cardinal heart pendant:
The dropshipper selling this product is using a photo ad and looks like it’s working pretty well for him. The engagement is great and people are interested in this product.
But to tell you the truth, this photo ad isn’t the best and I myself can do a much better job if I was to sell this product. Give it to an experienced designer, and he’ll give you back a much better photo to use for your Facebook campaigns.
On top of that, there’s also a video ad option and it can work even better.
And let’s not forget that there are other aspects that can affect the performance like the store, the checkout flow, the pricing, the deals, and more…
Aside from the ad which I think can be done MUCH better, all it took me is one glance at the store selling this product and I already found stuff I didn’t like there that affect the sales.
Other than the regular stuff I just mentioned above, even if everything was perfect about this product, you can still sell it differently by using other targeting options.
Target different countries, different interests, use Influencers, try selling on other ad platforms, etc…
Plenty of options to sell this product and the most important part remains that this product is already PROVEN TO SELL.
To Sum It Up
Set up the mood and implement these 5 tips to make more sales this Valentine’s Day!
Sometimes it’s better to stick up to stuff that work instead of searching for “new” ways to sell… Especially if you don’t have the experience or the time for it.
So if you follow my tips here, I bet it would really help you out on making this Valentine’s Day your best one yet.
If you have any questions, feel free to ask me in the comments.
Good Luck!
Find the hottest winning products to sell this Valentine’s Day – Don’t miss out on our special Valentine’s Day sale!
People are spending an average of 4.8 hours a day on their mobile phones, according to app monitoring company App Annie.
According to a recent App Annie report, consumers are not only moving their attention to mobile but also their money, with over $320,000 flowing to the app stores every minute of 2021, a jump of nearly 20% from the previous year.
There are over 435,000 app downloads per minute.
Advertisers are noticing the shift and are putting more money into mobile. As a result, mobile ad spend is set to reach $350 billion in 2022, far higher than the $295 billion in 2021, according to the report.
The coronavirus pandemic accelerated an already existing trend for retailers to move online.
According to Insider Intelligence/eMarketer, US total retail sales are trending each year upward as non-e-commerce retail sales slowly increase at a lower rate.
In 2019, there was over $4.8 trillion in non-e-commerce sales and nearly $0.6 trillion in e-commerce sales.
In 2020 e-commerce sales jumped to nearly $0.8 trillion, and non-e-commerce decreased slightly.
Then in 2021, e-commerce sales increased again to $0.9 trillion, and non-e-commerce sales increased to $5.5 trillion.
This year, according to Intelligence/eMarketer, e-commerce sales are projected to reach over $1 trillion, and non-e-commerce sales will increase only slightly from last year.
This trend is projected to continue, and by 2025, according to the report, e-commerce sales will reach $1.6 trillion, and non-e-commerce sales will grow to only around $5.7 trillion.
This data shows that the long-term e-commerce trend will keep growing faster than non-e-commerce traditional sales models.
Email remains a vital tool for brands to keep their customers informed about their products. However, the way email is used continues to change.
The coronavirus pandemic and lockdowns have caused a spike in e-commerce, which means the importance of email marketing has increased.
According to an article published on Sunday in Entrepreneur, Apple’s Mail Privacy Protection that started in September has stopped open rate tracking in emails and can even lead to false opens. Therefore, there should be more emphasis on click rates.
According to the report, email list decay has increased, with about one-quarter of en email list going bad each year. This means that email lists need to be cleaned periodically to avoid being marked as spam.
Another idea is to test plan text vs. HTML emails and with shorter or longer text.
