It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a study by Salesforce, “Fifth Edition State of the Connected Customer,” published in May.
Insider Intelligence/eMarketer says that increased direct-to-consumer selling allows brands to better “control their marketing messages, lower logistical costs, and encourage customer loyalty.”
For example, 36.8% of Nike’s revenue last year came from sales directly to consumers worldwide, according to Insider Intelligence/eMarketer.
This means that brands can sell less wholesale, cut out the middle man, and go directly to consumers.
FAQ (frequently asked questions) pages can be great for SEO (search engine optimization) as Google likes to rank content users find valuable.
According to an article on ahrefs blog, being lazy on the FAQ page can hurt your SEO, and potential buyers will not find it valuable.
“A good FAQ page can help people at different stages of the buyer’s journey and can act as the first point of contact for potential customers,” according to the report.
If the FAQ is “optimized for relevant keywords and well designed in terms of UX, FAQ pages can be great for SEO.”
The article breaks up FAQ pages regarding the different formats they can take on your e-commerce store. For example, they can be used on the homepage, product page, FAQ page, or blog post.
Think about what questions your customers are frequently asking, and this will help lead to purchases and decrease the pressure on customer support.
US adults are watching YouTube more on connected TVs and less on mobile phones, according to a report by Insider Intelligence/eMarketer.
This is the first time less than half of the time spent on YouTube will be on mobile devices.
“YouTube viewing is still increasing on mobile, but growth is much faster on other connected devices like smart TVs and game consoles,” stated the report.
Google’s video platform is expected to continue to grow in TV use.
Insider Intelligence/eMarketer
The graph shows that mobile YouTube viewers have been decreasing since 2020, and by 2024 it is predicted that 47.9% of viewers will be watching on mobile.
Concurrently, YouTube watching on TV screens has been growing since 2020, when 30.5% watched this way, until 2024, when it is predicted that nearly 40% of viewers will be watching on TVs.
PayPal announced on June 7 that it launched the ability to transfer cryptocurrencies between PayPal and other wallets and exchanges.
So far, the service is only available to certain US users and will roll out to all eligible US users in the coming weeks.
Crypto can be sent to contacts on PayPal with no fees.
Jose Fernandez da Ponte, Senior Vice President and General Manager, Blockchain, Crypto & Digital Currencies stated: “This feature has been consistently ranked by users as one of the most requested enhancements since we began offering the purchase of crypto on our platform.”
“Allowing PayPal customers the flexibility to move their crypto assets (Bitcoin, Ethereum, Bitcoin Cash, or Litecoin) into, outside of, and within our PayPal platform reflects the continuing evolution of our best-in-class platform and enables customers to interact with the broader crypto ecosystem,” stated PayPal.
Twitter announced a new feature called Product Drops that allows merchants to notify their followers to get updated on new product releases.
The new shopping feature updates shoppers about new product launches.
Twitter
“With Product Drops, when a merchant Tweets about an upcoming launch, you’ll see a ‘Remind me’ button at the bottom of the Tweet. With one tap, you can request to be reminded of the Drop,” stated Twitter.
Then on launch day, the user would get an in-app notification 15 minutes before and at the time of the launch.
“When you click on the notification, you’ll see a ‘Shop on website’ button to purchase the item on the merchant’s website,” explained Twitter.
This new feature is now only available to shoppers in the US who use Twitter in English on iOS devices and with selected brands. Brands with upcoming drops include @Dior, @Fossil x @JeffStaple, @HomeDepot, @LEGO_Group, and @unionlosangeles.
Apple announced that it will soon be possible to use your iPhone as a webcam, a move that could open up many new products related to holding the phone on the laptop or using a separate stand.
The Mac will automatically switch to the iPhone if placed on a stand and plugged in or detected by using Bluetooth and Wi-Fi.
The new Continuity Camera will work with macOS 13 and iOS 16.
“Continuity Camera also brings advanced features like Center Stage, Portrait mode, and Studio Light to all Mac devices,” Apple stated on its website.
The feature will also utilize the Ultra Wide camera on the iPhone, “which simultaneously shows the user’s face and an overhead view of their desk — great for creating DIY videos, showing off sketches over FaceTime, and so much more.”
Etsy launched its purchase protection program for buyers and sellers, the company announced on Monday.
The program will refund buyers when something goes wrong with the order. Etsy is investing $25 million annually to cover refunds at no additional cost to sellers.
The refunds will cover up to $250, which will allow sellers to keep their sales income even if something goes wrong in delivering the item.
“Easy issue resolution is a critical part of the e-commerce shopping experience, and our new Etsy Purchase Protection program aims to help make shopping on Etsy even more worry free,” said Raina Moskowitz, Etsy’s Chief Operating Officer.
“This program will help buyers feel more confident when they shop from small businesses on Etsy, while we invest directly in our sellers to provide them an important layer of assurance,” she said.
Moskowitz said Etsy is also working to improve customer service.
The pan-African e-commerce company Jumia continued its consistent growth with double-digit growth in orders for the first quarter of 2022 compared to the previous year.
Revenue reached $47.6 million, a 44% jump over last year’s Q1 results of $33 million.
Sources told TechCrunch that the company is testing quick delivery of groceries in Lagos, Nigeria to people’s homes in an hour or less.
Jumia is the only African tech company listed on the NYSE.
JumpiaPay reached 3.2 million transactions in Q1 2022, marking a 32% increase year-over-year.
Separately, Cairo-based company Mylerz raised $9.6 million for its e-commerce fulfillment service.
The company is looking to grow in East Africa and then to the entire continent, where e-commerce has grown annually at a rate of 18%, according to TechCrunch.
3 Smart Tricks Pro Dropshippers Use To Get More Sales On Their Online Stores
These are the 3 tricks professional dropshippers use to increase their online store sales.
Getting sales on your online store isn’t a simple task, and it requires time and money to really succeed in the world of e-commerce.
But there are some tricks out there that Pro Dropshippers use which can increase your success chances and get you more sales.
So if you’re looking for smart ways to either increase your sales, or to jumpstart your dropshipping business, then this article is exactly what you’re looking for.
Enjoy.
1. Finding An Upgrade For An Existing Winning Product
The first trick on our list is finding an upgraded version of an already existing winning product.
This is pretty neat tricks that allows you to sell the same “old & saturated” product again by presenting it as a totally new product.
The picture above is a great example of a winning product that was once selling really well on Facebook and other ad platforms, until it became a bit too saturated for some time.
Now… Some dropshippers out there were still able to sell the same product by creating fresh creatives to show their target audience. But this, of course, requires more work and it becomes harder over time.
But other dropshippers decided to just look for an upgraded version of the same product, and behold – The same pet bed, just a different version of it, is going VIRAL again on Facebook.
So basically, you have a totally “new” product in your hands with fresh footage to work with for your ads which makes it much simpler to sell and explode with the same product again.
The only thing that was needed to be done is to search on Aliexpress for different versions of the same pet bed. And the first ones to find it were able to pocket in a lot of profit!
So the next time you’re looking for a winning product on Ecomhunt, remember that you can always look for a different version of the same product.
Maybe you’ll find a much better version of the same winning product that not many dropshippers have touched yet.
2. Selling Your Products By Promoting Blog Posts From Your Store
The second trick is a bit more complicated because it requires more time to make it work properly and a small money investment as well.
It’s not by chance every Shopify store has a blog section by default – It’s not there by mistake and it isn’t meant to be just a “decoration” for your store.
This blog section is there for a reason… And the reason is to help you get more traffic to your store which will eventually convert into actual sales.
So first of all, start by writing stuff about your store and about the services you offer. Consistency is key so make sure to post at least 1 post per week.
This shouldn’t be too hard, even if you do all the writing alone. You don’t have to be a pro writer for regular posts, just learn a bit about SEO and post structure and you should be good.
With this, you will start getting extra traffic to your store for free and if you link to your products in your articles, you should be making some sales.
Now the second stage is different and this one is actually promoting your own posts to make sales. And this stage will require more professionalism from your side.
You’ll have to get someone to write the posts for you, in a way that will both rank up high on Google and get you the highest conversion rate possible.
You can promote these posts directly on Facebook or other ad platform, and if your reader like your content then it’s possible they’ll click on a link and buy your product.
This type of promotion is a more gentle one which doesn’t just scream “BUY MY PRODUCT NOW!” – First you give them value, like a cooking recipe or a some kind of guide, and only after that you sell them your product.
This method should also get you much more clicks because as I already said you’re not selling them anything.
If you plan to hold your store for the long-run, then having an active blog on your store is a must have!
3. “Inventing” a Problem
As you already know, the best products to sell are the problem solving ones. If there’s a problem out there and your product is the solution to it, then sales are a guarantee!
But what if the product we’re trying to sell doesn’t really solve a problem?
Both of these products are something people would definitely want to have but they don’t really solve any problem.
So if you sell them as it is, you’ll probably get some sales but nothing close to a product that actually solves a problem…
But there’s a solution:
What if we “invent” a problem? With some products like the shoes it will be easier but for other products, like the toilet paper holder, it will require us to be a bit more creative than usual.
So if we invent a problem, then for the shoes it’s quite simple – These shoes can be a hit with nurses who work all day long standing on their feet.
So to sell these shoes, we are going to target Nurses and create a video ad that talks to nurses.
We can start by creating a video ad that shows a tired nurse standing and in pain. Right after that, we can show these shoes as something that will solve ALL their problems because now their feet won’t hurt that much!
And by targeting nurses, and not just Women in general, we can potentially make much more sales.
And just like that, we created a problem and solved it ?
With the toilet paper holder, it’s a bit different because it isn’t that simple to think of a problem. But as a cat owner, I know what it is to leave a roll of toilet paper unsupervised lol.
And here we are again, a simple general product suddenly solves a problem for a pretty big audience which are the cat owners.
And now that we have our target audience, all we need is to create an ad and adjust it to fit our target audience – We can start by showing cats tearing up toilet paper rolls and offer our elegant mounted toilet paper holder as the solution.
And just like that, we have increased our selling chances.
To Sum It Up
As you can see, these tricks aren’t ground breaking but they’re good enough to bring you extra traffic & sales to your store.
And sometimes, these can even jumpstart your dropshipping business and bring you the profit you always dreamt about.
So before jumping to a different product or closing down your store, try implementing one of these tricks and maybe sales will start to roll in!
If you have questions, feel free to ask me in the comments.
Good Luck!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
Consumers are looking for better deals more than anything else, according to a new worldwide survey showing reasons consumers worldwide switched brands in the past year.
According to a new Salesforce survey published on May 13, 66% of consumers worldwide switched brands because they were seeking better deals.
Another 58% switched brands for better product quality and 48% for better customer service. Following those, 46% switched due to product availability, 44% convenience, and 40% greater product selection/variety.
According to an analysis of the survey by Insider Intelligence/eMarketer, over the past year, 71% of consumers switched brands at least once, creating “an opportunity to draw in cost-conscious shoppers – but brands will have to market beyond price to keep them.”
