Consumers are looking for better deals more than anything else, according to a new worldwide survey showing reasons consumers worldwide switched brands in the past year.
According to a new Salesforce survey published on May 13, 66% of consumers worldwide switched brands because they were seeking better deals.
Another 58% switched brands for better product quality and 48% for better customer service. Following those, 46% switched due to product availability, 44% convenience, and 40% greater product selection/variety.
According to an analysis of the survey by Insider Intelligence/eMarketer, over the past year, 71% of consumers switched brands at least once, creating “an opportunity to draw in cost-conscious shoppers – but brands will have to market beyond price to keep them.”