Etsy launched its purchase protection program for buyers and sellers, the company announced on Monday.
The program will refund buyers when something goes wrong with the order. Etsy is investing $25 million annually to cover refunds at no additional cost to sellers.
The refunds will cover up to $250, which will allow sellers to keep their sales income even if something goes wrong in delivering the item.
“Easy issue resolution is a critical part of the e-commerce shopping experience, and our new Etsy Purchase Protection program aims to help make shopping on Etsy even more worry free,” said Raina Moskowitz, Etsy’s Chief Operating Officer.
“This program will help buyers feel more confident when they shop from small businesses on Etsy, while we invest directly in our sellers to provide them an important layer of assurance,” she said.
Moskowitz said Etsy is also working to improve customer service.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon