Why is your email marketing strategy not converting as it should?
Here are 7 email marketing mistakes, according to an infographic by ReachMail.
1. The first mistake is not creating an integrated strategy that optimizes the email campaign for mobile. According to ReachMail, 75% of mobile users in the United States use their phones for email, and 40.1% of all email marketing campaigns are opened on mobile phones.
In addition, 4 in 5 mobile users will leave a website that is not optimized for mobile.
2. Not making sure that the text and images are the correct sizes causes 70% of people to quickly delete an email that does not appear correctly on mobile.
3. Not making sure you send your email campaigns at the right time. The highest mobile engagement time is between 10 AM and 12 noon and from 4PM to 6PM.
4. Not segmenting audiences by demographics. The infographic notes that 80% of millennials have a cell phone and are thus more likely to read email on mobile.
5. Not optimizing for all devices, both iPhone and Android.
6. Hiding your call to action where the user has to scroll to find it. The user will quickly leave a website on mobile if they don’t quickly see what they are seeking.
7. If you make buying too difficult and have it take too many clicks, then you will lose conversions. Seven out of 10 consumers are likelier to buy from a mobile-friendly site.
The top reason consumers worldwide would use loyalty programs more is if the rewards were automatically applied, according to Salesforce, “Fifth Edition State of the Connected Customers,” published on May 13.
Another 55% would use them if the rewards were applied across various brands or if the rewards were personalized.
Ease of tracking would cause 51% of consumers to use loyalty programs. And 44% said simpler terms and conditions would lead to more use.
According to a report by Insider Intelligence/eMarketer, inflation, higher prices, and less brand loyalty make discounts even more important for brands.
“Around the world, 56% of consumers said they’re more likely to buy from a brand with a loyalty program, but 64% of loyalty program members don’t redeem rewards more than a few times a year,” said the report.
Buyers are looking for discounts, but mostly if it is easy to take advantage of them.
YouTube creators effectively influence viewers to purchase products they promote.
According to a report by Insider Intelligence/eMarketer, 43% of US consumers surveyed by Hub Research in December 2021 say that they watch YouTube influencer videos at least once a week. With users aged 13 to 34, the number increases to 52%.
“More than two-thirds of US teens and adults could recall the names of specific brands highlighted in YouTube influencer videos,” according to the study. Furthermore, 86% said they bought or considered buying a product endorsed by an influencer, of those that could remember a brand.
YouTube is pushing influencers by offering more incentives. For example, in April, YouTube enabled creators to receive tips from viewers and for Super Chat, which are paid messages in chats.
YouTube is also promoting its successful Shorts creators.
App downloads continued strong growth in the second quarter this year, with total consumer spending up 21% since Q2 2020.
According to data.ai, which analyzes the mobile market, consumers are predicted to spend $33 billion on apps in Q2.
IOS users increased spending by 4% to $22 billion compared to the previous quarter, while Android users’ spending remained stable at $11 billion quarter-over-quarter.
The top downloaded app worldwide in Q2 was Instagram, followed by Facebook, TikTok, WhatsApp Messenger, and Snapchat.
“The data appears to show that app users are maintaining the mobile ‘lifestyles’ they adopted during the pandemic, and are happy to pay for premium in-app experiences and services,” stated data.ai.
Rising prices in the United States are causing adult consumers to lower their costs and cut back on spending, according to CivicScience in May.
The categories where most US consumers are cutting back are dining out (51%), clothing, toys, hobbies, gifts, and travel (all at 47%).
They are followed by entertainment (46%) and food delivery (37%).
According to Insider Intelligence/eMarketer, however, the high prices are not stopping young adult consumers. A Verasight and Bloomberg survey last month found that 27% of adult Gen Zers and millennials are making more credit card payments than the previous year.
There is a trend of web users utilizing TikTok as a search engine.
According to an article in the Search Engine Journal on Friday, some people prefer searching on TikTok to Google.
This is attributed to short attention spans, unsatisfactory Google results, and preferred results in video format compared to text. YouTube is already used as a search engine.
However, according to the report, the argument against using TikTok as a search engine is that the information can be inaccurate and is less trusted than Google.
For digital marketing, TikTok threatens Google and Facebook as it is rapidly growing and was the most popular domain at the end of 2021.
Brent Csutoras, a Managing Partner at Search Engine Journal, said: “Any place where users begin searching for content through search on a regular basis is a place where marketers should be paying attention to and participating within, so long as they have a meaningful story to tell that audience.”
Shop Pay allows customers to pay in 4 interest-free payments while the store gets all the money upfront.
Shopify says that allowing the function can increase average order value by up to 50%. Customers can use the service for orders up to $17,500.
Giving your store’s potential customers options on the payment method could ease the checkout process and reduce abandoned carts.
Shopify
There are two options with Shop Pay. The customer pays in 4 payments every 2 weeks or monthly installments for up to 12 months.
In both options, the store gets paid in total upfront, and there are no hidden or late fees for customers nor impact on their credit scores to apply.
Using the 4 payment option, customers can split purchases for orders between $50 and $999.99. Using the monthly payment option, customers can split purchases between $150 and $17,500.
Ecomhunt Trending Product Recommendation - The Perfect Cat Niche Product To Sell This Summer
If you’re looking for a great cat niche product to sell this Summer, then this water drinking fountain for cats is exactly what you’re looking for.
And not only this product is a MUST HAVE for cat owners everywhere, it also has a huge profit margin which will make you a lot of money during the Hot season!
In this week’s article, you’ll find a full product review including the store selling this product and the original Facebook ad which is going VIRAL right now.
So don’t sit out on this and start selling this product right now!
Enjoy.
1. The Product
This week’s trending product is this amazing drinking water fountain for cats that will make them drink more and stay healthy for longer.
The best thing about this product is the profit margin which is absolutely HUGE!! You’re looking at a $55~$60 profit per sale with a retail price of only $99.99.
Cat owners will definitely buy this one for their furry friends, especially now as we enter the HOT season…
And judging by the Aliexpress reviews, this product is exactly as described – Truly a premium product that’s worth dropshipping!
Oh… And then there’s the CRAZY amount of Facebook ads running for this product and the super positive feedback from the customers.
Once we get to the ad review part, you’ll see that the original seller is in the scaling stage right now.
So if you want to make a really nice profit this Summer, then definitely start selling this product right after you finish reading this article 😉
2. The Ad
In my opinion, the video ad for this product is perfect – Starting from the detailed description which shows the customers all the benefits of this product, to a really nice call-to-action that not only advertises the current deal they’re running, but also hints for a free gift which each order.
So for me personally, this ad is perfect and there’s nothing I would change in it.
The ad copy is also pretty good:
I like it that they touch a few important health points to make cat owners more prone to buy this product. The only thing I am missing is a product link in the ad copy, but that’s just me nitpicking.
Now let’s take a look at the ad library:
As you can see, they’re launching lots of ads each day and their ad library is filled with many more different ads for the same product.
Even zooming out to 25% wasn’t enough to cover all the ads they are running at the moment for this product
Most of their ads are pointed to the same video with just a different thumbnail, but they do have also photo ads running.
Looks like this product is a big hit for them, but at this point I would expect at least a second video ad to be launched and not just a thumbnail change.
Remember to always refresh your ad creatives because your target audience can get tired of seeing the same ad again and again.
3. The Store
Well this looks like a one-product store but with a big focus on their cat drinking fountain which is obviously their best seller right now.
They do sell more products, but this one has the most attention so the front page has mostly this water fountain advertised.
They also have different kits which they sell and that’s smart because you don’t want to always stick to the same deal every time.
Maybe the $100 retail price is too much for some customers, even with the free gifts, so if they reduce the price and offer a kitty fountain with less gadgets included, there’s a chance to convert the customers who left because of the price.
Overall, just by looking at what they did in this store, it looks really well thought – This online store is a perfect case study and you should definitely take notes from them when building your own store.
Ok moving on with the review…
So the package we are looking on right now is selling for $99.95 and it has 2 free bonuses on top of some extra filter sets, 1 extra pump, and an adapter(really important – Like I said, really well thought!)
The way it is presented, both in the product picture and the text on top of the Add to Cart button is superb. On top of that, you also have that small review which helps to encourage more customers to take this product and buy it.
Product description:
The product description has it all – Great looking GIFs and pictures of cats drinking from this fountain and a clear description on the benefits of this product.
There’s also a sticky Add to Cart button which is great for those who got lost reading the description and want to finally buy this product without having to scroll back up.
On top of that, they also have the super important Guarantees which increase the trust rate:
And here’s something new which I never saw when reviewing dropshipping stores – A screenshot displaying the Facebook reviews and all the good talks about their product.
I absolutely LOVE this little touch… It adds so much trust to their store and it will definitely increase the conversion rate.
And most importantly, the customer text & photo reviews:
An absolute must have for any dropshipping store – A good looking customer review section with real product photos will help you increase your store’s conversion rate and get you more sales.
4. The Checkout
The checkout page is pretty standard and nothing’s out of the ordinary here. The seller didn’t forget to upload a logo to the checkout page, and the phone number field is set up as optional.
Setting up the phone number field as optional may increase your conversion rate as there are people out there who absolutely hate giving out their personal phone number.
Though it’s advised to at least write “optional” to let people know they don’t have to put their phone number.
Cart page:
And before jumping to the next change, just take a look at the cart page. It’s a standard cart page but the text below the checkout button is really powerful.
Love that money-back guarantee to keep your customer’s mind clear of doubts about this product. Well done!
Shipping page:
In both options, the priority and the free one, they make sure to state the delivery time which is awesome. It’s important to let your customers know the shipping times for them to not go back and look for it themselves.
And here, the paid option is only for priority handling which is pretty cheap, only $2.97, and I think it actually works on some customers and increases this store’s AOV(Average Order Value).
Payment page:
Nothing special about the payment page, pretty standard with both PayPal and Credit Card payment options.
To Sum It Up
The dropshipper selling this product gets an almost perfect score for his job. Everything from the ad to the store selling this product is well thought and sales are definitely rolling in.
If you’re looking for a great product to sell this Summer, then start selling this product right now and take inspiration from the people behind this store.
If you have questions, feel free to ask me in the comments.
Good Luck!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a study by Salesforce, “Fifth Edition State of the Connected Customer,” published in May.
Insider Intelligence/eMarketer says that increased direct-to-consumer selling allows brands to better “control their marketing messages, lower logistical costs, and encourage customer loyalty.”
For example, 36.8% of Nike’s revenue last year came from sales directly to consumers worldwide, according to Insider Intelligence/eMarketer.
This means that brands can sell less wholesale, cut out the middle man, and go directly to consumers.
FAQ (frequently asked questions) pages can be great for SEO (search engine optimization) as Google likes to rank content users find valuable.
According to an article on ahrefs blog, being lazy on the FAQ page can hurt your SEO, and potential buyers will not find it valuable.
“A good FAQ page can help people at different stages of the buyer’s journey and can act as the first point of contact for potential customers,” according to the report.
If the FAQ is “optimized for relevant keywords and well designed in terms of UX, FAQ pages can be great for SEO.”
The article breaks up FAQ pages regarding the different formats they can take on your e-commerce store. For example, they can be used on the homepage, product page, FAQ page, or blog post.
Think about what questions your customers are frequently asking, and this will help lead to purchases and decrease the pressure on customer support.
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