Using Pre-Orders on Shopify

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Shopify allows merchants to sell using pre-orders where the customer pays now, a deposit, or later, or a product in the future. According to an article published by...

Chat-Based Search Ad Marketers are Optimistic

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61% of US paid search marketers believe future chat-based search advertising would be very or highly effective, according to NP Digital. Google and Microsoft are experimenting with incorporating...

Staff of TikTok, Not the Algorithm, may Choose What Goes Viral

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TikTok says that staff can manually increase the reach of videos by utilizing a “heating” button, bypassing the algorithm that drives the TikTok experience. Following the initial Forbes...

NFTs, Cryptocurrency Trending Down

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According to Google Trends, the search term NFT (non-fungible tokens) and the topic of Cryptocurrency are trending downward. NFT's hit a high in January this year and since...

Twitter Adds Product Drops Feature for Brands

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Twitter announced a new feature called Product Drops that allows merchants to notify their followers to get updated on new product releases. The new shopping feature updates shoppers...

Brand Value is the Top Factor Driving US Purchases

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According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when...

Email Marketing is B2B Marketers’ Most Effective Channel

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Based on data from April 2023 from Ascend2 and Zoominfo, 52% of US B2B marketers say that email marketing has the most significant effect on their multichannel...

Shopify starts bank to manage business money

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Shopify is now offering an online bank account called "Shopify Balance" to manage your money and business in one place. Shopify is advertising the service to skip using...

Shein Leads US Apparel Retail Sites

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Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data. This success is fueled...
The Beginner Guide to TikTok Marketing

After Deal Dreakdown, TikTok Removes Universal Music content.

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TikTok has begun removing Universal Music Publishing Group (UMPG) content from its video app after failing to secure a new license arrangement with the music label, the...