Shopify allows merchants to sell using pre-orders where the customer pays now, a deposit, or later, or a product in the future.

According to an article published by Shopify on Tuesday, pre-orders can be used for out-of-stock products or pre-launch for a product.

“If your product is unavailable or out-of-stock when shoppers want it, they’ll simply move on to the next store,” said the article. Therefore, pre-orders makes it so you don’t have to turn down a sale to a customer.

Pay now means the customer pays upfront, and you close the purchase.

Pay later means that the customer makes a deposit or payment is delayed until the item ships.

You can set up pre-orders on Shopify by installing an app. Shopify recommends these three pre-order apps:

PreProduct, Pre-Order Manager, Purple Dot


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