By putting more emphasis on creators and video, Meta’s Facebook is shifting attention away from its News tab and Bulletin newsletter platform.
According to a report in The Wall Street Journal on Tuesday, Facebook executive Campbell Brown told employees about the change in priorities.
The shift from news would be to “heighten their focus on building a more robust Creator economy,” said Brown.
A Meta spokesperson was also quoted as saying its teams “remain committed to the success of creators, and are doing even more to ensure they can find audiences on Facebook and grow engaged communities there.”
The Verge reported in June that Facebook wants to make its feed more like TikTok by prioritizing user content rather than friends’ updates.