TikTok to Make a Push into Messaging

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TikTok has messaging functions, yet no one considers TikTok to be a messaging app. However, the firm's parent company, ByteDance, is looking for several positions on a...

Executives Worry about Digital Marketing Effectiveness

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The ability to reach target audiences effectively at scale is the top worry for more than half (53%) of CEOs worldwide, according to the IDC. Despite the impending...

E-commerce will Boost Air Freight Demand, says Air Cargo Handler CEO

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The CEO of one of the world’s top air cargo handlers dismissed the dismal global trade forecast, stating that the growth of e-commerce and increased demand for...

YouTube Stories will be Phased Out

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Stories on YouTube are being discontinued in favor of Shorts and Community posts since they generate greater engagement. On June 26, YouTube will discontinue Stories, a feature for...

Shein Leads US Apparel Retail Sites

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Shein has emerged as the No. 1 apparel retail site in the US, recording 46.9 million unique visits in June, according to Comscore data. This success is fueled...

SEO Tips to Boost your Website

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Here are 15 ways to improve your store's SEO ranking, according to Ahrefs. Use internal links for key pagesUse a caching plugin since 70% of consumers find page...

Etsy Expects a Slow First Quarter Due to Weak Demand

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Etsy warned Wednesday of a drop in first-quarter gross merchandise sales due to lackluster demand for handcrafted goods and personalized presents sold through its online marketplace. Etsy shares...

$90 cream, $10 toothpaste: Businesses target high-spenders.

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Businesses ranging from toothpaste manufacturers to discounters are offering more luxury items such as designer body lotions and services to appeal to wealthier shoppers who are still...

Social Video Ad Revenue is Starting to Slow

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In 2023, social video accounted for 52.5% of total US social ad spending. By 2025, social video will earn more ad revenue than conventional television, according to...

Some Helpful New Features are Coming to YouTube, but You Can’t Get Them Yet

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Google is now experimenting with automatic transcription, dubbing, and translation for YouTube videos, according to a report by Android Police. At its annual Google for India conference, the...