Digital retail media is expected to have an annual spending increase of more than 19% through 2027, according to a forecast by Insider Intelligence/eMarketer.
The graph shows retail digital ad spend growing from around $55 billion in 2024 to over $106 billion in 2027.
This demonstrates robust growth in e-commerce, which includes dropshipping.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
