Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media
A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land.
According to Intellias,...
X Outs Dropshipping Ad, Revealing Aliexpress Supplier
X, formerly Twitter, added context to a dropshipping ad on its platform revealing an Aliexpress supplier that sells the product cheaper.
Community Notes, which are written by X...
YouTube would be the 6th Largest Ad Platform without Google
YouTube revealed last week that ad sales rose 13% year on year to $8.7 billion, while connected TV (CTV) views increased 130%, illustrating the platform's enormous potential...
Meta Restricts Teen Ad Targeting.
Meta will remove the option to target advertising to teen users by gender beginning next month.
They'll also make it impossible for marketers to send targeted advertising...
Advertising Spending Recovering after Apple’s AppTracking Transparency
A year after Apple launched its App Tracking Transparency (ATT) update, mobile ad spending is starting to recover, according to a report by AppsFlyer.
After an initial drop,...
When it Comes to Finance, Clothes, and Skincare, Social Media Users Prefer Brands Over...
According to an October survey by Snap Inc. and IPG Magna, social media users in select nations (the United States, United Kingdom, Australia, France, and Saudi Arabia)...
YouTube is Clamping Down on Ad-Blockers
YouTube is now tightening down on ad-blocker use globally, displaying warnings about violating the platform's terms of service.
The effort encourages users to allow ads or use YouTube...
Almost 25% of US Adults Purchased Online using a Link next to a Video
More than half (52%) of US consumers have used or are interested in shoppable commerce- purchasing a product by clicking a link immediately within or next to...
Time on Facebook and Instagram Rose this Year, says Meta
According to Meta's third-quarter earnings, time spent on Facebook and Instagram increased by 7% and 6%, respectively.
"It's just incredible growth considering how much time people are already...
Over Half of Brands Partner with Retailers that Don’t Carry their Products
Merkle research from August 2023 shows that 53% of brands frequently use data and advertising opportunities with stores that do not stock their product.
Recognizing the potential for...
