According to Meta’s third-quarter earnings, time spent on Facebook and Instagram increased by 7% and 6%, respectively.
“It’s just incredible growth considering how much time people are already spending on these platforms,” said Insider Intelligence/eMarketer analyst Jasmine Enberg.
Now that its core business has been established, Meta can focus on tech-powered innovation, new revenue sources, and responding to global data legislation.
According to Insider Intelligence/eMarketer, WhatsApp Business will generate $718.4 million globally in 2024, representing a 24.5% increase year on year, as the app introduces new payment, booking, and commerce options.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
