According to Meta’s third-quarter earnings, time spent on Facebook and Instagram increased by 7% and 6%, respectively.

“It’s just incredible growth considering how much time people are already spending on these platforms,”┬ásaid Insider Intelligence/eMarketer analyst Jasmine Enberg.

Now that its core business has been established, Meta can focus on tech-powered innovation, new revenue sources, and responding to global data legislation.

According to Insider Intelligence/eMarketer, WhatsApp Business will generate $718.4 million globally in 2024, representing a 24.5% increase year on year, as the app introduces new payment, booking, and commerce options.

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