US Product Returns increased by 78% in 2021

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US consumers are returning significant amounts of purchases and creating difficulties for brands. According to a report in the Financial Times on Tuesday, retail returns jumped 78% to...

Meta is Simplifying Ads Campaign Setup

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To ease advertisers using Facebook Ads Manager, Meta is redesigning the objective selection process when starting new campaigns. The company announced in December that it is moving towards...

2022 Facebook Ad Trends

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There are five trends that advertisers need to be aware of for 2022, according to an article published on Forbes on Saturday. 1. Use video as it accounts...

Shopify starts bank to manage business money

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Shopify is now offering an online bank account called "Shopify Balance" to manage your money and business in one place. Shopify is advertising the service to skip using...

Europe to tighten tracking restrictions for Facebook and Google

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Google, Facebook, and other tech platforms will face tighter ad-targeting restrictions in Europe. According to a report by the Business Standard on Thursday, The European Parliament voted for...

Number of Shopify stores grew by over 200%

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E-commerce has spiked since the coronavirus began, with the number of Shopify websites growing by 201.53% from March 2020 to January 2022. According to data obtained by Genus...

Conversational Marketing, Key trend for 2022

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Here are five digital trends for 2022 to help grow your business, according to an article published on Monday on the Media Update website. 1. Conversational marketing is...

Tips on building your brand value

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Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing. According to an article in Search Engine...

People are spending a third of their time on the phone

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People are spending an average of 4.8 hours a day on their mobile phones, according to app monitoring company App Annie. According to a recent App Annie report,...

E-commerce trends for 2022 and beyond

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The coronavirus pandemic accelerated an already existing trend for retailers to move online. According to Insider Intelligence/eMarketer, US total retail sales are trending each year upward as non-e-commerce...