Google recently announced it will make new privacy changes that will decrease tracking capabilities on Android devices.

According to a report by CNBC, Google plans to slowly roll out the changes and allow for the current tracking system to be used for the next two years.

″​​We realize that other platforms have taken a different approach to ads privacy, bluntly restricting existing technologies used by developers and advertisers,” Google Android vice president of product management, security, and privacy, Anthony Chavez.

Meta’s Facebook was hit hard by Apple’s privacy changes and said they will lead to a $10 billion drop in sales this year. However, Meta has voiced support for how Google is implementing its own privacy changes.


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