Online Spending Flat as In-Store Purchases Grow
Online consumer spending in the United States was flat in the first quarter of 2022 compared to the previous year, according to a Cardlytics report in May.
Post-Covid,...
Mobile Email Marketing Mistakes
Why is your email marketing strategy not converting as it should?
Here are 7 email marketing mistakes, according to an infographic by ReachMail.
1. The first mistake is not...
61% of Customers would Use Loyalty Programs if Automatically Applied
The top reason consumers worldwide would use loyalty programs more is if the rewards were automatically applied, according to Salesforce, “Fifth Edition State of the Connected Customers,”...
YouTube Influencers Successfully Promoting Brands, Study Says
YouTube creators effectively influence viewers to purchase products they promote.
According to a report by Insider Intelligence/eMarketer, 43% of US consumers surveyed by Hub Research in December 2021...
Instagram, Facebook, TikTok, Top Apps of Q2
App downloads continued strong growth in the second quarter this year, with total consumer spending up 21% since Q2 2020.
According to data.ai, which analyzes the mobile market,...
Areas where US Consumers are Cutting Spending because of Inflation
Rising prices in the United States are causing adult consumers to lower their costs and cut back on spending, according to CivicScience in May.
The categories where most...
TikTok Increasingly being Used as a Search Engine
There is a trend of web users utilizing TikTok as a search engine.
According to an article in the Search Engine Journal on Friday, some people prefer searching...
Shopify Offers 4 Buy Now, Pay Later Shop Pay Installments
Shop Pay allows customers to pay in 4 interest-free payments while the store gets all the money upfront.
Shopify says that allowing the function can increase average order...
Digital Consumers are Increasingly Buying Directly from Brands
It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...
FAQ Pages Can Be Great for SEO
FAQ (frequently asked questions) pages can be great for SEO (search engine optimization) as Google likes to rank content users find valuable.
According to an article on ahrefs...
