App downloads continued strong growth in the second quarter this year, with total consumer spending up 21% since Q2 2020.
According to data.ai, which analyzes the mobile market, consumers are predicted to spend $33 billion on apps in Q2.
IOS users increased spending by 4% to $22 billion compared to the previous quarter, while Android users’ spending remained stable at $11 billion quarter-over-quarter.
The top downloaded app worldwide in Q2 was Instagram, followed by Facebook, TikTok, WhatsApp Messenger, and Snapchat.
“The data appears to show that app users are maintaining the mobile ‘lifestyles’ they adopted during the pandemic, and are happy to pay for premium in-app experiences and services,” stated data.ai.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon