The top reason consumers worldwide would use loyalty programs more is if the rewards were automatically applied, according to Salesforce, “Fifth Edition State of the Connected Customers,” published on May 13.
Another 55% would use them if the rewards were applied across various brands or if the rewards were personalized.
Ease of tracking would cause 51% of consumers to use loyalty programs. And 44% said simpler terms and conditions would lead to more use.
According to a report by Insider Intelligence/eMarketer, inflation, higher prices, and less brand loyalty make discounts even more important for brands.
“Around the world, 56% of consumers said they’re more likely to buy from a brand with a loyalty program, but 64% of loyalty program members don’t redeem rewards more than a few times a year,” said the report.
Buyers are looking for discounts, but mostly if it is easy to take advantage of them.