British MP says TikTok reaches Younger People

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An MP with over 400,000 TikTok followers said she will continue to use the site to reach out to younger people. Zarah Sultana, the Labour MP for Coventry...

Big Tech Dominates US Digital Ad Market

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Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will account for roughly two-thirds of total US digital ad spending this year, according to the October 2023 projection...

US E-Commerce Ad Spend Predicted to Continue Strong Growth through 2027

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Digital retail media is expected to have an annual spending increase of more than 19% through 2027, according to a forecast by Insider Intelligence/eMarketer. The graph shows retail...

Poor December Sales for UK Retailers, Pessimism about January.

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Consumers are feeling the pressure from rising borrowing prices and inflation, and they are more pessimistic about the start of 2024, according to a Confederation of British...

Facebook updates how it counts people for ads

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Facebook is changing the way it connects Facebook and Instagram accounts of users, giving the user the choice to connect the accounts or not, and that this...

Shopify Updates Include Drag-and-Drop Checkout Editor

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With Shopify's new checkout editor, you can easily customize the design of your checkout and integrate with Shop Pay to ensure a consistent brand and consumer experience. This...

In-game advertising is strong this year.

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Sony has bought Savage Games, a European mobile game developer, increasing its presence beyond gaming consoles to mobile devices. This year, there has been an explosion of interest...

Top 10 Countries for E-Commerce

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China will continue being the world's top e-commerce market in 2022, with 46.3% of the country's retail sales taking place online. According to Insider Intelligence/eMarketer, in second place...

Customers Trust Retailer Website Ads over Third-Party Marketplaces, Social Media

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A quarter of US consumers are influenced to make purchases by advertisements on retailer websites, according to new Intellias research cited by Search Engine Land. According to Intellias,...
How To Increase Your Online Store Sales With Email Marketing

5 Common Email Marketing Mistakes

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Email marketing remains a top way to get potential and existing customers to purchase. According to an article in Entrepreneur, here are five mistakes that e-commerce business...