Instagram is adding a chronological feed for European Reels and Stories.
Instagram and Facebook users in Europe now have more alternatives to opt out of Meta's recommendation algorithms, according to a blog post published today by the company....
Klarna Projected to Lead US BNPL Payments by 2027
In a time of enormous growth for buy now, pay later (BNPL) providers, Klarna will surpass Affirm by 2027, generating $33.38 billion in US BNPL payment value.
To...
Many Marketers are Not Confident in their Ads Success Rate
When calculating the return on investment (ROI) for their efforts in social media, video, search, and display marketing, more than half of global advertisers are either highly...
New York City Bans TikTok on Government-Owned Devices for Security Reasons
New York City banned TikTok on government-owned smartphones on Wednesday, citing security concerns, following several other cities and states in restricting the short video-sharing software.
TikTok "posed a...
Through 2027, Gen Z and Millennials will Increase their Social Media Presence
Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...
Google: Your Domain Name is Not Everything for Your SEO
Google's John Mueller said regarding domain names and SEO on Mastodon that it is not a critical factor in ranking your website.
"Your domain name is never going...
Chat-Based Search Ad Marketers are Optimistic
61% of US paid search marketers believe future chat-based search advertising would be very or highly effective, according to NP Digital.
Google and Microsoft are experimenting with incorporating...
Strong Amazon Sales could be Positive Signal for E-Commerce
Despite months of dismal economic statistics, Amazon's good quarterly results are just another indication that Americans are still purchasing, and could be a positive signal for Walmart...
Are Advertisers Putting Too Much Weight on Meta?
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time on the platform, according to Insider Intelligence/eMarketer.
Meta earns significantly...
PayPal Introduces Stablecoin for Payments and Transfers
Stablecoins that are fully supported and regulated have the potential to revolutionize payments in web3 and digitally native contexts. PayPal USD, a US dollar-denominated stablecoin, was launched...
