Global Personal Luxury Sales are Approaching the $500 Billion Threshold
Although growth is slowing, global personal luxury sales will increase from $415.45 billion in 2023 to $499.59 billion in 2027, according to a forecast by Insider Intelligence/eMarketer.
The...
Global Travel App Use up 14%
The summer of 2023 saw an exceptional increase in travel app usage, surpassing the previous year's highs.
According to the most recent data.ai analysis, tourists will rely...
Bing vs Google Ads
Google and Bing are the most popular search engines in the United States.
According to CBT News, Bing and Google have different kinds of ads, though they tend...
Online Ad Spend by 10 Industries
Retail will have a larger share of US digital ad spending (27.9%) in 2023 than the five sectors with the lowest spending combined, according to a prediction...
US Marketers Spend More on Email Marketing to Boost Engagement
US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and...
Instagram Remains Essential for Influencer Marketing, even as TikTok Grows
This year, 53.7% of US marketers will use Instagram Reels for influencer marketing, making it the top platform.
According to Insider Intelligence/eMarketer, Instagram Reels will be utilized by...
Meta Starts Giving All Advertisers AI Tools
Meta Platforms said on Wednesday that it has begun rolling out generative artificial intelligence (AI) technologies that can generate content such as image backgrounds and variations of...
EU Users will Pay Meta for Ad-Free Instagram and Facebook
Users in Europe would have the choice to accept personalized ads or pay a fee, according to the company's pitch to regulators, reported The Wall Street Journal...
Meta Still Gets Way More Ad Dollars than TikTok, YouTube
Facebook and Instagram have more US users than TikTok, with 177.9 million and 135.2 million, respectively, compared to TikTok's 102.3 million.
However, according to estimates by Insider...
Amazon Competitors Start E-Commerce Sites
The US Federal Trade Commission and 17 state attorneys general have filed an antitrust case against Amazon for what they claim monopolistic pricing to customers and fees...
