Users in Europe would have the choice to accept personalized ads or pay a fee, according to the company’s pitch to regulators, reported The Wall Street Journal on Tuesday.

Meta plans to charge EU users a $14 monthly subscription fee to access Instagram on their phones unless they consent to the corporation using their personal information for targeted advertising.

According to two knowledgeable sources, the plans will be implemented in the coming weeks. Meta would also charge $17 for Facebook and Instagram combined for use on a desktop.

This trend is growing for social media companies looking to charge for extra features.


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