Google and Bing are the most popular search engines in the United States.
According to CBT News, Bing and Google have different kinds of ads, though they tend to mimic each other slightly.
“Google’s cost per click tends to be higher than Bing because Google is more competitive,” stated the report.
“Later last year and earlier this year, a small amount of Google’s fairly large market share was eroded when Bing launched an artificial intelligence and AI-enabled search,” it continued.
The typical Bing user is a little older – and may have a little more education and disposable income.
According to the report, Google and Bing do not typically cater to the same demographic. Bing is incorporated into some devices and applications, including Microsoft’s browsers and search within their operating systems.