Meta Platforms said on Wednesday that it has begun rolling out generative artificial intelligence (AI) technologies that can generate content such as image backgrounds and variations of written text for all marketers.

The company began testing these capabilities in May, allowing access to a restricted group of advertisers in a “testing playground,” reported Reuters.

The tools will be available in Meta’s Ads Manager, and their distribution will be completed next year.

The company said last week that businesses will soon be able to use AI for business messaging on Messenger and WhatsApp to communicate with customers.


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