TikTok announces new video tool, ‘TikTok Library’

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TikTok announced on Tuesday a new in-app creation tool - TikTok Library - with content from GIPHY that will allow access to content. The TikTok Library will make...

Google to Launch Trusted Store Badge for Sellers

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Google says it wants to reward merchants for good customer service and improve their reputation with potential buyers. Google announced on Monday its Shopping Experience Scorecard program...

Apple looks to boost payment business

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Apple has acquired UK-based open banking fintech Credit Kudos in a deal worth around $150 million, sources told The Block. According to Insider Intelligence/eMarketer, Apple could use the...

See which Country’s Users Prefer to Shop In-Store vs. Online

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According to a study, people prefer to shop in-store rather than online in every country except China. According to a Morning Consult survey reported by Insider Intelligence/eMarketer, 16%...

Users Spending Less Time on TikTok

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Time spent on TikTok is expected to decline this and next year, according to a report by Insider Intelligence/eMarketer. In 2021, time spent on TikTok reached 40 minutes...

TikTok expands pilot of its Stories feature

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TikTok is expanding its Stories feature, which is similar to Instagram story in that it is deleted after 24 hours. In addition, Stories appear on the For You...

Zuckerberg says NFTs coming soon to Instagram

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CEO and founder of Meta Mark Zuckerberg said during a conversation at SXSW that NFTs (non-fungible tokens) would be introduced into Instagram soon. “We are working on...

The 3 Google Analytics Stats You Should Track

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Google Analytics leaves many overwhelmed by all the information gathered about visitors to your website, but here are three key metrics you should be following. According to an...

Consumers are making purchases based on social values

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Many consumers are making purchasing decisions based on the social values of brands. This is something that should be kept in mind when marketing your brand. For example,...

Top US online and physical stores

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Here are the leading retailers where US adults shopped both in physical stores and online in the third quarter of 2021, reported Intelligence Insider/eMarketer. According to the Jungle...