On Which Social Media Platforms are Americans Buying?
E-commerce purchases via social media and live-streaming are growing on TikTok, especially among younger buyers.
According to Insider Intelligence/eMarketer, Facebook leads social media platforms with 20.5% of purchases....
Meta to End Instagram-Facebook Cross Messaging
According to a couple of Meta support pages that were inconspicuously changed, Instagram and Facebook's messaging services will no longer be cross-compatible beginning in mid-December.
The Verge...
Consumer Electronics will Struggle this Holiday Season, but Apparel will Outperform
As the holidays approach, American consumers do not lack disposable income and are generally in superb financial shape.
However, they no longer require the high-priced items—such as...
Amazon Expected to Lead US Holiday retail Sales
Amazon is expected to dominate US holiday season retail e-commerce sales, outpacing its nearest competitor, Walmart, by more than $80 billion.
According to Insider Intelligence/eMarketer, Amazon is projected...
AI Chatbots are Mostly Used for Product Research while Shopping
According to SurveyMonkey, 59% of US adults interested in using AI chatbots for shopping-related tasks would use the technology for product research.
Amazon has now released Q, a...
People Came for Discounts, but Black Friday Sales were the Lowest in Years
In-store retail sales in the United States increased by the most since December, thanks to aggressive discounts. However, the year-over-year sales increase for the week covering the...
US Online Shoppers Spent Record $12 bln on Cyber Monday
Online spending on Cyber Monday was projected to top $12 billion, a record, as bargain seekers took up offers on items such as Barbie dolls, Lego sets,...
Shoppers Buying Online as Stores Cut Prices Before Cyber Monday
According to statistics from retailer websites collated by third parties, holiday shoppers in the United States are seeking out the best offers and carefully nabbing the deepest...
US Retailers Expect a Tough Holiday Season Despite Discounts
US merchants in fashion, electronics, and home improvement are prepared for a difficult holiday season, indicating that more significant discounts may not elicit the level of spending...
Retail Media Ad Spend will Exceed $100B by 2027
Insider Intelligence/eMarketer estimates that between 2023 and 2027, US retail media ad spend will double to $109.40 billion.
"Increased spending in retail media connected TV and other off-site...
