As the holidays approach, American consumers do not lack disposable income and are generally in superb financial shape.
However, they no longer require the high-priced items—such as consumer electronics, furnishings, and appliances—that they purchased during the pandemic, according to an article at Insider Intelligence/eMarketer.
The only gifting categories expected to surpass the 11.3% benchmark for e-commerce sales during the holiday season are apparel and accessories, toys, and hobbies. This is because demand for clothing will remain high due to social events, travel, and the return to the office.
According to the report, US holiday internet sales will return to double-digit growth this year at 11.3% compared to last year as growth rates for all retail channels return to a pre-pandemic level.