TikTok is the favorite media platform for the first time among teens with a 33% share compared to Snapchat with 31% and Instagram with 22%.
According to Piper Sandler’s “Taking Stock With Teens” survey, teens spend 30% of their daily video consumption on YouTube.
The 43rd semi-annual survey was conducted from February 16 to March 22.
Teen girls led in increased spending, with the top niches being clothing +15% and footwear +16%.
Beauty products, including cosmetics, skincare, and fragrance, were up 10% this year compared to the previous one. Fragrance led with +33%.
According to the survey, 60% of females read ingredients on beauty products and 88% would pay more for “clean,” and 58% would pay more for “science-backed.”
Apple Pay was the top payment app as 87% of teens in the survey say they use an iPhone.
The top buy now pay later (BNPL) platform is PayPal “Pay in 4,” followed by SQ’s Afterpay.
In terms of favorite e-commerce websites, 53% of teens chose Amazon, but its share decreased from 47% to 35%.
TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion.
According to Insider Intelligence/eMarketer, TikTok’s fast ad growth could reach over $11 billion in 2024. Last year, the social media company had $2.1 billion in ad revenue.
TikTok is projected to receive around 2.4% of the country’s nearly $250 billion in digital advertising this year. According to the report, this is only 1% less than YouTube but more than Snapchat and Twitter combined.
Still, Google dominates with 28.2% of digital ad spend, and Meta’s Facebook has 22.3%.
Marketers need tools to more efficiently run their online businesses. Here are 10 of the most popular tools on the market now, according to a report by Search Engine Journal.
1. Canva allows users to create a design used in marketing or advertisements.
2. Hubspot is a CRM that contains email and prospect tracking, scheduling, and live chat. In addition, it is easy to use.
3. Visual Web Optimizer (VWO) measures various metrics of users on your website, including clicks, time spent on site, and exit intent. It is relatively simple to use and tests to find the best conversion rate.
4. Semrush is an SEO tool that offers social media competitive analysis, conversion rate optimization, and PPC spying. This platform will help you deal with your competitors.
5. Slack is a platform for internal company communication that allows you to segment the workflow into separate projects.
6. ConvertKit is a low-cost, easy-to-use email marketing program with automation and segmentation.
7. Unbounce helps you build landing pages that decrease the bounce rate.
8. Buzzsumo is a platform that allows you to look at social media analytics and discover influencers and find viral content.
9. Deepcrawl is a simple SEO web crawler that gathers valuable data about your website.
10. Demio is a hosting tool for live webinars and a tool to carry out product reviews.
Big Changes Coming To Ecomhunt - New Dashboard, Better Design, Awesome Features And New Prices!
Ecomhunt is getting a major upgrade in all areas to make it easier for our users to dropship!
From a new & improved dashboard that will make every feature we have easily accessible, to new apps and even a brand new University to help you learn all about Dropshipping.
On top of that, our base price is going to increase in a few days when we introduce our new pricing plans. So if you’re still not a Pro member, now’s the best time to become one to enjoy Ecomhunt to the maxand still pay the same price.
In this week’s article, I’m going to explain about all the changes Ecomhunt is going through and show you what has exactly changed.
By the way, some of these changes(like the new dashboard and our newest feature) are already LIVE. You can access them directly and use them right after reading this article ?
Enjoy.
The New Ecomhunt Dashboard
Ecomhunt’s new dashboard
The new Ecomhunt dashboard makes it much easier for our users to access anything they need to run their dropshipping business.
From new daily winning products to apps and learning resources – Get the data you need FAST without the need to jump between pages and tabs.
If you look at the picture above, you’ll see that all our learning resources are just 1-click way. If you ever have a need to refresh your knowledge, our e-books, blog articles, and Youtube videos are here to help you out.
And there’s the user favorite chat with our expert consultant Jack Kaching
Clicking on Chat Now will take you to our support portal where you’ll get your own token that will enable you to chat live with Jack.
It’s super easy to use and you’ll get your questions answered in no time 🙂
And at the bottom of the page, you’ll find our top Aliexpress product picks brought to you by Ecomhunt Adam.
Ecomhunt Adam is one of our latest apps that will greatly increase your chances to get sales going on your dropshipping store.
By using the power of A.I, we have an algorithm in place that constantly learns and eventually picks products to dropship straight from Aliexpress.
Ecomhunt Adam quickly became a user favorite app so make sure to check it out. Maybe you’ll find a product not many dropshippers have touched yet.
To access the new dashboard, simply go to Ecomhunt main website and click on the small popup at the bottom left corner.
Click on it and a popup will appear.
There are 4 slides that explain what this new dashboard is all about and right after that you can move on to the new dashboard itself.
Ecomhunt Menu Side Bar
Ecomhunt menu Side Bar
If you want to access a certain app or feature without having too much stuff around, then just use our sidebar and choose whatever you need.
It has all the features & apps you’re used to see, and even links to all of our learning resources and support. Choose the feature or app you want to use, and it will open in the same tab.
For the resources, simply choose whatever you need from the drop-down menu.
I personally recommend the e-books as they’re super detailed and have a lot of screenshots that show you exactly how things are done.
Podcasts are also really cool – Plenty of big names in the e-commerce world with lots of experience you can learn from.
Ecomhunt Search Bar
Ecomhunt Search Bar
If you’re in a hurry and looking for specific products, then you can always use our universal search bar. Just type your keyword of interest into the search bar, and Ecomhunt will bring you back all keyword related products.
This time it won’t be only from Ecomhunt Classic, but also from Ecomhunt Adam which brings you products straight from Aliexpress.
This search bar allows you to quickly explore products on Ecomhunt and choose the one that fits your dropshipping business the most.
Ecomhunt Alerts – Our Newest Feature
Ecomhunt Alerts
You asked for it and we delivered – You can now get direct email alerts for products added to Ecomhunt on your terms!
Here’s how it works:
First of all, you need to create a new alert by clicking on the green New Alert button
This will open a small white popup where you’ll have to give a name to your custom alert, and choose the preferred app from which you’re going to receive your alerts.
For this example, I’ll choose to get my alerts from Ecomhunt Classic.
As you can see in the picture above, another section have appeared asking me to type my preferred keywords with some additional optional filters.
The optional filters are for Retail Price and the Net Margin – These filters are mostly used if you’re looking for products that will pocket in a bigger net profit.
I entered 3 keywords in the niches I dropship the most and chose to leave it that way(without filters).
Clicking on the Save button is going to save this custom alert into Ecomhunt’s system. Now I’ll receive notifications every time a new product with my keywords is uploaded to Ecomhunt Classic.
My new custom alert is now active and I can edit or remove it if needed.
I bet the new Ecomhunt Alerts feature is going to be one of our most popular really soon!
It answers on a BIG need a lot of dropshippers have and that’s getting the hottest products fast and only on your term.
New Pricing Plans Will Roll In This Sunday, April 10th
The original prices are still active – Get your Pro plan now before the prices increase!
Since 2017, we haven’t raised a single cent on our monthly or yearly subscription price. On the contrary, we have been offering even a lower price on holidays and events.
Unfortunately, In order to provide the best for our dropshippers, we have no choice but to increase our prices.
This move will keep Ecomhunt always up to date and it will allow us to develop new features & apps that will help you get the dropshipping business you truly deserve.
Ecomhunt Alerts is a great example of a feature that you asked for and we developed…
And there’s also the new Ecomhunt University which is coming REALLY soon!
With entirely new content, up to date guides about dropshipping, and step-by-step guides that will take you from zero knowledge to becoming a dropshipping pro.
Like I said, the prices are going to increase this Sunday so hurry up and get your Pro membership now!
Ecomhunt is your all-in-one dropshipping platform that has everything you will ever need to run a successful dropshipping business.
We’re constantly evolving and developing new features to help our users with their dropshipping businesses, and to make sure our users are always ahead of the competition.
Thank you so much for being a part of the Ecomhunt family!
Sincerely,
The Ecomhunt Team.
Get Ecomhunt Pro membership now before the prices increase!
Your membership price is never going to change and you will get the maximum level of access offered by our new plans.
The trend in e-commerce and dropshipping has shifted to TikTok, but is shopping on the app driving users away?
According to a report by MUO, the TikTok shopping feature is convenient and profitable for brands since if you like a product in a video, you just click the link and buy it. In addition, you no longer have to search the web for the product you saw in the video.
However, a significant disadvantage is that sellers are abusing the feature. The article argues that many of the videos recommended to you are ads promoting products, which could turn users off the platform.
Shopping is not the main reason most people use TikTok, so the question is if saturation of videos selling products will turn users off.
The article also notes that TikTok has increased the maximum video length from 15 to 60 seconds, then to three minutes, and now to ten minutes. This could be an effort to make the platform more like Youtube and Instagram, but the article asks if this is a good thing.
Google’s Search Advocate, John Mueller, said that the company may reduce the visibility of a product page if the item is out of stock.
“If something is out of stock, I believe the organic shopping result might not be shown – I’m not 100% sure,” said Mueller during a recent Google Search Central SEO hangout.
He added: “And when it comes to the normal search results, it can happen that when we see that something is out of stock, we will assume it’s more like a soft 404 error, where we will drop that URL from the search results as well. Theoretically, it could affect the visibility in search if something goes out of stock.”
Mueller clarified that if a product page also provides valuable information, it is likely to still appear in search results even if the product is out of stock.
Mueller also said that out-of-stock products would not influence the website’s ranking. “The other thing that’s also important to note here is that even if one product goes out of stock, the rest of the site’s rankings are not affected by that,” he said.
The UK’s Payment Systems Regulator contacted credit card companies after discovering that merchant fees have “increased significantly” in recent years, according to a report by Insider Intelligence/eMarketer.
The regulator is considering implementing caps on fees.
Amazon had been in dispute with Visa over fees, and over 100,000 companies plan to sue Mastercard and Visa over the issue.
The higher UK fees are likely due to the country’s exit from the European Union, which limits fees.
The UK regulator is also creating regulations for cryptocurrency, and there are growing alternatives to traditional credit cards from buy now pay later services.
The top sector for US retail sales so far in 2022 is auto and parts, which make up 24.4% of total sales, according to Insider Intelligence/eMarketer.
The second top category is food and beverage, with 18% of total retail sales, followed by health and beauty with 9.5%.
Next is apparel and accessories, which make up 8.1% of total sales, with jewelry at 0.8%, furniture and home at 5.9%, and computer and electronics at 5.7%.
Toys and hobbies make up 2.6% of total sales and office equipment and supplies 0.7%.
The statistics do not include travel and live events.
A judge in the United States ruled on Tuesday that a class action lawsuit by advertisers accusing Meta’s Facebook and Instagram of deception can go forward.
US District Judge James Donato in San Francisco allowed possibly millions of people and businesses to sue Facebook and Instagram for ads it paid for since 2014, Reuters reported.
Facebook is accused by DZ Reserve and other advertisers of inflating the “potential reach” tool by increasing the number of potential viewers by as much as 400% and overcharging for ads.
They also claim that senior Facebook officials knew that the “potential reach” metric was not accurate and included duplicate and fake accounts but did nothing about it and tried to hide it.
Meta is trying to get the suit dismissed, according to the report.
