The longer the ad, the more probable it is that US TV viewers will dismiss it as unreasonable, according to data published by Hub Research.
Additionally, only 50 percent of TV viewers who had watched the shortest advertisements—less than 30 seconds—thought the length was acceptable.
If viewers must see advertisements, they prefer them to be as brief as possible, according to the report by Insider Intelligence/eMarketer.
Insider Intelligence/eMarketer
The data also shows that when the ad is two minutes or longer, only 22% find it reasonable, while 48% say it is unreasonable. As the length of the ad drops, so does the rate of viewers expressing their displeasure.
Therefore, there is an advantage to keeping your ads short but high quality.
ClickFunnels is a funnel builder, or in other words, a platform that creates opt-in pages and landing pages.
Sales funnels are designed to help businesses sell their products online.
With ClickFunnels you have the option of choosing ready-made sales funnels, run automated email marketing campaigns, and other marketing tools.
Overall, ClickFunnels is the all-in-one solution for marketing your products and managing your store easily and effectively.
What is Shopify?
Shopify is one of the most popular ecommerce platforms that offer everything you need to build an online store to sell products.
Their goal is to make creating and managing an online business easy and beginner friendly.
Including drop shipping businesses.
One of the best aspects of dropshipping with Shopify is their large variety of dropshipping apps and suppliers.
On top of that, you are equipped with a bunch of features, customization, management, and shipping tools that offer you full control over your business.
What is the difference between Shopify and ClickFunnels?
Like was already mentioned, ClickFunnels purpose is to help entrepreneurs build sales funnels. Shopify is an ecommerce platform that is used to build online stores.
To help you visualize the difference, imagine an online store as a physical store, where you can come in and go over all the different products the store has in hand.
A sale funnels on the other hand is more like a salesman owning a cart inside a mall, offering potential passerby customers their special product. The funnels are basically just a bunch of web pages that eventually direct the customers toward a checkout page.
Cost
ClickFunnels
There are only two subscription plans to choose from-
The basic plan for $97/month
The platinum plan for $297/month
You can get a free 14 day trial to each of these plans.
Although the basic plan is a bit limited in comparison to the platinum plan, it still contains all the features needed to get going, especially for a beginner.
But if you need more than 20 funnels and want access to their affiliate tools, then consider subscribing to the platinum plan.
If you choose the annual plan you will get a discount that can save up to $594 a year.
Shopify
In order to start using Shopify for your online store you need to pay for either one of these subscription plans:
Basic Shopify: $29
Regular Shopify: $79
Advanced Shopify: $299
Shopify Plus (enterprise): starting at $2000
Each of these plans has many ecommerce tools and versatility at managing your store.
You are offered off the bat with features such as: customizable templates, abandoned cart recovery, SSL certificate, gift cards and more.
Shopify also offers a free 14-day trial for any one of these plans.
And then there are transaction and credit card fees.
The cost of these fees change depending on what payment gateways you’re using, and what is your Shopify plan.
The more expensive the plan is, the lower are the credit fees.
Note that Shopify has their own payment solution: Shopify payments.
With Shopify payments you’re not paying additional transaction fees that you would have been paying if using third-party payment gateways.
With third- party payment gateways, you’re charged per transaction about 2.9% + 30 cent – And an additional fee for 0.5% – 2% (depending on the Shopify Plan).
Shopify payments start at 2.9% + 30 cent per transaction.
Templates
ClickFunnels
Funnel templates are the way the web pages are designed and organized. You can design one on your own, or you can choose from a gallery of premade tested templates.
There are templates available for all kinds of products and services. And There are also templates for checkout pages, sales pages, opt-in pages and more.
You can of course make any changes you’d like. If you do choose to design on your own, ClickFunnels provide a website building tool, that way you can build your web page however you want completely from scratch.
ClickFunnels claim that their templates are proven to be high- converting.
Sounds like something worth checking out.
Shopify
Shopify’s templates are called themes, and they determine the look and appeal of your website.
You have the access of choosing between over 70 professional templates, both free and paid. The themes are a convenient solution regarding web design, since most people are not web designers and hiring one is quite expensive.
Once you choose a theme you have the option of customizing it to your liking, using Shopify’s website builder tool. You can even take it a step further and design your store by changing the HTML, CSS code, and JavaScript of your layout.
Marketing
ClickFunnels
A sales funnel is an online marketing tool by itself, designed to capture leads and generate sales. So it’s no wonder that its ClickFunnels biggest advantage over other platforms.
Besides the sales funnels, what other marketing tools clickfunnels have in hand?
First, email marketing campaigns.
You are given the option to build email lists and create an effective system in the way they work.
Automate email campaigns
Create different email lists
Broadcast emails
Automated responder email
That alone can be a useful way to grow your business.
And second, affiliate marketing.
If you don’t know what affiliate marketing is, it is an advertising strategy where people (“affiliates”) can get paid for sharing links of your products. This of course will help you increase your sales.
It is like hiring a team of salespeople, that you give a commission to, per each product they sell.
This affiliate program tool is called “backpack”.
The backpack is only included in the platinum plan, and it allows you to add affiliate programs, track and manage commissions, decide what percentage to pay your affiliates, customize your commission plan, and add as many different affiliate types as you like.
Shopify
In order to make sales, you must learn how to advertise your store and products.
There are a number of marketing strategies you can apply on your shopify store, using their tools and apps.
Such marketing strategies include: multichannel marketing on platforms like facebook and instagram, email campaigns, SEO marketing, and content marketing.
Let’s go into detail about a few said strategies:
SEO marketing –
SEO stands for “Search Engine Optimization” in other words, it is the optimization of the chances of getting your website shown on Google’s search results.
This is crucial for getting traffic to your website, and generating sales.
Shopify is known for their impressive range of SEO tools, as well as SEO tools specified for blogs. They won’t cover everything, but rest assured that the basics are there and are most likely enough.
Email campaigns –
Shopify provides built in tools as well as third party apps for email marketing, the choice is yours.
“Shopify Emails” is Shopify’s built in tool for email marketing. With this tool you can create an email list, promote products through email, and use it as a way of keeping a relationship with your subscribers.
They are also providing the option of adding abandoned cart recovery emails, confirmation emails, and all are customizable.
However, it might be a tricky tool to use for beginners. If that’s the case, running email campaigns through third party apps will probably be easier.
Social media –
This is an obvious way to market products, and anyone can advertise for free on social media regardless of the platform they’re using.
However, with Shopify you can set up your store inside social media platforms and sell your products through them. This strategy is called Sales Channels and can help you to grow your audience by reaching new customers on socials. Which will ultimately result in boosting your sales.
Dropshipping
ClickFunnels
Clickfunnels can be used as a great tool used to upgrade your dropshipping business and generate more sales.
Notice how I Referred to ClickFunnels as a tool rather than a platform. Not to say that it can’t be used as a dropshipping platform by itself to sell your products, it is just not their strong point.
The best way to use ClickFunnels for your dropshipping business is through building professional looking sales funnels – and integrate those to your already existing online store.
Another thing worth mentioning is that ClickFunnels can integrate with third-party shipping applications, so that’s taken care of regardless of what other ecommerce platform you’re using for your online store.
Shopify
Building an online store is one of the first steps necessary to start dropshipping. And that is when Shopify comes into play.
It is one of the best ecommerce platforms out there, designed to help you build, launch, and manage a successful online store.
As for the dropshipping part, you’d still need to find suppliers and products to put in your store.
But fear not, Shopify’s app store got you covered. With over 200 dropshipping apps, you can find reliable suppliers from the US, UK or China.
This is important so you can provide high-quality products at your store.
There are also apps that are meant to help you manage or find products more easily. The most popular app out of them is Oberlo, which helps you find products, and automate a variety of functions in your dropshipping store such as stocking and fulfillment.
Conclusion
Both Shopify and ClickFunnels greatly differ from each other, so the choice really depends on what it is you’re specifically looking for.
Are you searching for a platform to build your dropshipping store?
Or are you interested in finding additional marketing solutions? Perhaps you have a few products that you would like to test out through a sales funnel?
The answers now seem fairly obvious, but let’s conclude once again in more detail.
Shopify is the best option for building an online store for your dropshipping business. It has the best tools for managing a store, and there are always more apps you can add for specific concerns.
however, it does require some knowledge and additional cost in setting up different integrations, such as affiliate programs, email marketing, landing pages and so on.
Which brings us back to ClickFunnels-
If you don’t have marketing experience, this is where building a sales funnel with ClickFunnels could come in handy. You can integrate it with your Shopify store, and that can be an excellent way to increase your sales and add another layer to your dropshipping plan towards better success.
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
While other publishers have struggled in the aftermath of Apple’s AppTrackingTransparency, according to AppsFlyer’s latest “Performance Index,” Apple Search Ads has increased its mobile advertising market share since the first half of 2020.
“Apple’s AppTrackingTransparency has completely upended targeting and measurement infrastructures in mobile advertising,” said eMarketer’s analyst Evelyn Mitchell in an article published on Insider Intelligence/eMarketer.
“The market is making progress on repairing the damage, but in the meantime, publishers, particularly ad-reliant social platforms, are struggling to monetize their iOS audiences effectively,” she said.
On iOS, Google Ads and Meta Ads, in particular, have taken a step back. Both businesses continue to dominate the Android market but have lost market share in installs in the first half of 2022.
In gaming, Google Ads is still the leader in Android gaming but lost market share. Unity Ads also fell in the rankings after being hard hit by a malfunctioning audience tool and data loss.
Moreover, Apps and advertisers alike are cutting back on spending.
Hollister, an Abercrombie & Fitch brand popular with teenagers, is introducing a new system that allows customers to send their carts to someone else for payment.
According to the firm, the Share2Pay mechanism is designed to reduce friction for online shoppers, the majority of whom are still in high school, reported The Wall Street Journal on Tuesday.
Teenage customers who do not have access to online payments or credit cards of their own frequently load their carts with things but abandon the transaction because the bill payer—usually a parent or guardian—is not present to veto or OK and purchase the items.
“There was a lot of lost sales on the table,” said Samir Desai, chief digital and technology officer at Abercrombie & Fitch, according to the report.
Share2Pay allows customers to text their shopping carts to the final buyer instead of using a standard checkout procedure.
As of May 2022, over 80 percent of the world’s video game creators were creating PC games, according to a report by Perforce.
The graph below shows that 84% of video game developers are working on games for PC, 44% for console, and 42% for mobile.
According to Insider Intelligence/eMarketer, “The gaming industry is struggling with a slowdown in console sales due to supply chain issues and consumers’ inflation concerns. That leaves an opening for PC gaming, where gamers can play on desktops or laptops they likely already own.”
Insider Intelligence/eMarketer
The report also noted that it implies that game firms must diversify their revenue streams through advertisements and subscriptions.
A set of upgraded video editing tools is the first of the new features recently released by TikTok.
These capabilities let producers produce more complex material without relying on third-party apps to access sophisticated features.
“TikTok’s enhanced editing tools allow you to easily adjust clips, sounds, images, and text in a new editing environment, all within TikTok’s creation flow,” the company announced last week.
TikTok
The second new feature is a little more unexpected but no less welcome. Whereas competitors like Instagram appear to be increasingly focused on TikTok-style video content, TikTok has recently added a new Photo Mode that is more comparable to Instagram.
“Photo Mode allows you to share carousel posts of still images that automatically display one after another. You can add music to soundtrack the images, which viewers can swipe through at their own pace,” stated TikTok.
TikTok will likely take even more of Instagram’s market share by adding support for high-quality still images because high-quality photos are perceived as being neglected by the rival site.
In addition, TikTok now allows longer descriptions of up to 2,200 characters per post.
These Indoor Non-slip Thermal Socks Are The Perfect Winning Product To Sell This Christmas 2022
If you’re looking for a winning product to sell this Christmas, one that will take your Dropshipping business to the next level, then these Indoor Non-slip Thermal Socks are exactly what you’re looking for!
This product is exploding on Facebook as we speak and people are absolutely LOVING these thermal socks. And with Christmas just around the corner, there’s a big chance you can take these socks and scale them like crazy.
So if you’re serious about making some bank this Christmas, then make sure to read the whole article because I will be reviewing the product, the ad that currently runs on Facebook, and the Shopify store selling it.
I’ll point out the mistakes made by the original seller so you can avoid them and do a better job when testing this product on your store.
Don’t miss out on this product and start selling it now!
1. The Product
This week’s winning product is going to be one of the best sellers this Christmas. These indoor non-slip warm socks are just perfect for the Cold season and you’ll be making bank if you start testing them right now!
And it’s not just for Christmas… These socks can be sold for months after Christmas so you’ll have an almost evergreen product in your hands that keeps making you a steady profit.
What I love the most about this product is that you can sell it to anyone – Women, Men, and Children. Anyone will be happy to wear those no matter the age or gender.
So the possibilities are endless in this case and scaling to new audiences won’t be an issue ?
2. The Ad
To be honest, I have nothing bad to say about the video ad for this product. The music is cool, they didn’t forget to include text description, and there’s a call-to-action at the end of the video.
The shots used for this video ad are interesting enough to stop their target audience and actually watch the video(especially important in the first 3-4 seconds).
And the quality of video is sufficient – Not High Definition but at least not a 360p quality like I’ve seen happen plenty of times…
The ad copy:
The ad copy text mentions Christmas and how cool of a gift a pair of these socks would be.
Also a very important part is actually telling people who are going to benefit the most wearing these socks. A reminder to those who may have forgotten about someone who actually needs these socks.
The only problem I have with this ad copy is the amount of emojis used… I just think it’s a tad too much and I personally include a maximum of 2-3.
And if you’re wondering if this page is still running ads, just check out their ad library:
Latest ads for this product launched on October 9th – As expected.
3. The Store
Now the store is a bit of a mess… It isn’t a disaster like some store I’ve seen but it has some aspects that can confuse the customer and maybe even drive them away.
We’ll start from the announcement bar that says 48% off on Summer sale when the title of the product advertises their early Christmas sale(also with a different discount amount).
So first things first, you have to make sure your discounts align and the same throughout the whole store. Something as small as this can confuse your customers and make them think instead of clicking on the Add to Cart button.
The second issue are the quantity discounts:
Quantity discounts are a MUST with this product and it’s good to see that these are available. But why can’t I see a quantity discount for 2 & 3 pair of socks on top? In the same table where an Add to Cart button is present.
I guess it’s because of the low price for 1 pair of socks so they can’t really offer a discount on 2 or 3 pairs. But even with that, the customer doesn’t have to scroll down to find out that he gets free shipping if he orders 3 pairs…
A better option would be to create a custom variant of 3 pair of socks and write “Buy 3 & Get Free Shipping” in it. Not at least the customers won’t miss this deal.
As for the rest of the product description, I think it’s pretty good:
Plenty of pictures, GIFs, and text description with normal English in it and not something that was auto-translated from Aliexpress.
But right after that, you get to the “You may also like section”:
And in this case, the products are totally random so the only thing this section does is prolong the checkout process.
Instead of keeping the focus on these amazing socks, this section diverts your customers and shows them random shiny products from your store.
Chances of someone actually picking up a random product and purchasing it with the socks are EXTREMELY low so it’s better to remove this section if you have no real plan for it.
Focus on closing the deal first and later you can advertise other products when the money is already in your pocket!
Reviews:
So they have imported customers reviews for this product from Aliexpress but unfortunately only 4 reviews just isn’t enough.
I understand that sometimes there aren’t many photo reviews to import from Aliexpress, but you can always include regular text reviews which are also good.
And in this case, I am 99.9% sure that there are enough sellers that sell this product with a big amount of photo reviews you can use. You just need to do some research.
4. Checkout
Unfortunately there are even more problems in the checkout flow…
Starting with the missing logo which they simply forgot to upload on the checkout page as well. This makes the store seem a bit less professional.
Next thing is the mandatory phone number field:
I get that some of you want to use SMS marketing but you really should think about its worth. If you have a good SMS marketing plan structured, then be my guest and do it.
But if you don’t… Then you simply risk losing more customers who absolutely HATE telemarketing and don’t want to give their phone number away.
I personally keep the phone number field as Optional.
What I did like in this checkout page is the “Why Choose Use” section. It’s a nice touch that makes the checkout page a bit better but this still doesn’t cover for their mistakes.
Shipping page:
Here’s what I don’t like about their shipping page:
The shipping option – If you offer a VIP shipping, then at least let people know how much time it will take for the package to arrive. You don’t want your customers wondering back to your main page only to read about the shipping times of the VIP package. Write the shipping time for each option so people know right away which option to choose.
The shipping insurance – I get it that it’s a really small price but it just feels a bit scammy. Why is this option checked by default? What does the insurance cover? What happens to my package if I have no insurance? This raises too many questions and I personally think the additional 28 cents aren’t worth it.
Payment page:
At least the Payment page is standard and doesn’t have any “donate” buttons that will drive the customers officially insane. Nothing good or bad to say about the Payment page.
5. Selling Strategy
First of all, you can’t be selling these socks for too cheap like the store I just reviewed. You can easily price these socks for $19.99 or even $24.99 a pair + Free Shipping.
You can even use companies like Spocket or CJ Dropshipping to find a supplier who can source these socks for much cheaper.
And as you already know, for this product quantity discounts are a MUST!
You can offer a good discount starting from 2(10%~15%) and an additional 5% off for each extra pair customers pick up.
On top of that, don’t offer too many color options – Choose up to 5 color options and roll with them. You want your customers to choose fast and proceed to checkout. Too many options can confuse them and it will definitely prolong the checkout process.
To Sum It Up
As you can see, this product is crushing it on Facebook with plenty of people commenting on the post that they already bought a pair.
With the right ad and a better optimized store than the one I reviewed here, this product can be your next big winner this Christmas and take your Dropshipping game to the next level!
So don’t wait too much on this product and start selling it right now!
If you have questions, feel free to ask me in the comments.
Good Luck!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
The privacy and data practices of a platform have a significant influence on more than half of US social media users when deciding whether or not to interact with advertisements on that network, according to a report by Insider Intelligence.
Reliable information and safety are two more major factors influencing ad engagement. The relevance of the advertisements themselves is less important.
Insider Intelligence/eMarketer
“The emphasis on reliable content is good news for Pinterest, which scored highest in this category and overall in our 2022 Digital Trust Benchmark study of major social platforms, overtaking the 2021 leader, LinkedIn,” stated Insider Intelligence/eMarketer.
Another interesting data point from the graph is that 38% of users find deceptive content or fake news extremely impactful in how they engage with ads on that social media platform.
Meta’s Instagram now allows businesses to place advertising on the Explore homepage, which is the grid of images and videos you land on when opening the tab, in addition to the ads we already see when browsing through feeds on the Explore page.
Meta stated, “We are also beginning to test ads in profile feed, which is the feed experience that people can scroll through after visiting another account’s profile and tapping on a post.”
“As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators,” said Meta.
Instagram shared a picture of what the ad would look like:
Instagram
In addition, when a person views an ad, underneath, there will be AI-powered multi-advertiser ads that show what Instagram thinks may interest the user.
“We’ve found that adding multi-advertiser contextual ads to existing Instagram feed ads campaigns outperformed running campaigns for the Purchase outcome compared to those that did not include multi-advertiser ads,” stated Meta.
Children worldwide on the internet from the ages of 10-12 spend the most money on video games, according to a report by Newzoo.
Of those surveyed in this age group, 52% said they spent money on video games.
The second most money spent was from users aged 13-27, with 51% saying they spent money on video games.
Insider Intelligence/eMarketer
48% of users aged 28-41 said they spent money on video games.
The data comes from a July 2022 Newzoo report titled “How Consumers Are Engaging with Games in 2022.” which polled 75,930 children and adults worldwide ages 10-65 in 36 countries between February and April 2022.
“Gaming is among the biggest entertainment platforms; 79% of the world’s online population now engages with games in some way or form,” was among the key takeaways.
Another highlight: “Gaming goes beyond playing, the trends of the metaverse and socializing in games have accelerated and skyrocketed.”
