A survey by the Electronic Transactions Association and The Strawhecker Group found that 20% of US respondents intend to use buy now, pay later (BNPL) over the holiday season.
This year’s economic woes may impact consumers’ holiday purchasing, making flexible payment alternatives like BNPL more enticing, notes Insider Intelligence/eMarketer.
The survey also found that 72% said they were concerned about affordability, compared to 61% last year.
According to Insider Intelligence, US BNPL spending per user is predicted to climb 13.5% year on year in 2022, reaching $957.46. The average US BNPL customer spent $843.37 last year.
As consumers try to stretch their holiday budgets, BNPL incumbents such as Afterpay and Klarna are expected to benefit significantly from holiday spending.
In 2020, there were four billion people using email around the world, and 59% of consumers indicated that marketing emails influenced their choice of products to purchase.
Email marketing must be personalized to be effective. According to an article published in the Harvard Business Review, consumers are so adamant about this that 72% will only interact with brand messaging that is personalized to them.
The first way to gain trust is by making privacy and opt-out policies clear. Next, consider implementing double opt-in on your email list. To complete the registration process, users must validate their email address via a confirmation email after filling out their on-site opt-in form.
The second way to gain trust is to pay attention to the language since you need to concentrate on the person reading it rather than the machines scanning it.
The third strategy to earn trust is to automate emails and use systematic testing, measuring, learning, and adapting to produce efficient email marketing. A/B testing your subject lines should be standard procedure.
In addition, it is important to gather information from your target audience on how to change and improve your email marketing campaigns.
If you’re looking for winning products to sell this Christmas without worrying about deadlines, then these 4 products are exactly what you’re looking for!
These 4 products are Winter related which means that you can keep on selling this products long after Christmas is over. This is what we like to call Evergreen Winter Products.
In this week’s article, I’m going to share with you 4 winning products you can start selling right now.
These products are from Ecomhunt & Aliexpress and for each one of them you’ll receive Facebook targeting suggestions.
The targeting suggestions and the extra tips in this article will help you take these products and explode with them.
So Don’t miss out on these products and start selling them now!
1. Women’s Warm Leggings
It isn’t really a fact and I can’t prove it, but from my experience women tend to feel the cold a bit more than men. So when the Cold season comes, women are my best customers for months to come!
So the first product in this list are these awesome warm winter leggings that are exploding right now on Facebook.
As you can see, women absolutely LOVE these and the original Dropshipper is doing pretty well right now. So you should definitely jump on this product and sell it too.
And the best thing about this product is that many fulfillment companies have it in their stock, so you can ship straight from them without having to ask them to source it for you.
And there’s even a chance to find this product in local warehouses in USA and EU which will cut your shipping times by half!
Targeting:
There aren’t really a “wrong” way to target the right audience for this product, so feel free to try on your own and not use my suggestion at all.
For this product, I went with the obvious Leggings & Tights interests layered and added a few Winter Clothing interests on top of it.
There weren’t specific interests such as “Winter Clothing” like it used to some time ago, so I had to use whatever Facebook gave me.
Targeting Fashion brands that are known to do well in Winter can also work.
2. Warm Pet Hats
Our 4-legged friends also deserve to feel warm and comfy this Winter, so these really Cute Pet Winter Hats can do the trick 🙂
Now… It doesn’t have to be Christmas specific.
To be more precise, you actually shouldn’t sell these Christmas themed pet hats.
Why?
Because if you start selling it right now, there’s a good chance the product won’t be delivered in time(unless you use a fulfillment service).
And even if you have a way to deliver it fast, the sales will stop after Christmas…
Instead, you should go to Aliexpress and search for other cute winter hats for pets you can sell. This way you won’t have any deadline and Christmas will only boost your sales.
And once Christmas is over, there’s still about 3-4 months of Winter so you can keep on selling this product for a looong time.
The ad on Facebook is a simple photo ad and it’s doing really well:
People are loving these hats so imagine how much better it can perform if you put just a tiny bit more effort than what we see here.
And with all the available designs on Aliexpress, you have a good chance to find a version not many has tried selling yet.
Targeting:
Targeting pet owners on Facebook is really simple!
The best way to actually land on pet owners and not just on people who “like” dogs is to target pet supply interests.
Someone who hasn’t a pet can like the interest “Dogs” or “Cats”, but the chances of him liking a bunch of pet supply related companies is low.
And if you layer it down, your ad will land on a lot of passionate pet owners.
As you can see, I decided to start with Dogs interests and I didn’t combine it with cats. In my opinion, dog owners will have an easier time purchasing these hats because there won’t be much resisting.
Unlike cats who are a lot harder when it comes to wearables…
The ad isn’t “cat” proof but you’ll at least land on more dog owners than cat owners. And if you want to reduce even more the cat owners, then add a few more dog related interests(layer it down!).
3. Warm Sock Shoes For Toddlers
Kids accessories is one of the best niches to sell in… It is a bit tough to enter into this niche, but once you figure it out you can sell all year round.
If you have a kids product that solves a problem, then parents will have no option but to stop on your ad and buy your product.
And with the Cold season that is already here, parents everywhere will be looking for warm clothes to keep their little ones warm and safe.
So it’s our duty as Dropshippers to suggest them our warm winter products before they jump to Amazon.
These warm sock shoes for toddlers is the perfect product to sell this Winter. It’s cute, does exactly as advertised, and it’s pretty cheap on Aliexpress which leaves us a good profit margin.
The reviews on Aliexpress are great and there are a lot of photos you can use for your ads + import them to your store as well.
When it comes to children products, parents tend to go through the reviews a lot more so it’s a must for you to import these to your store.
Note:
Import as many photo reviews as possible and pin the best ones to the top. The best reviews should always be on top!
Targeting:
Luckily for us, targeting parents with kids in specific ages is easy. Facebook has pre-built interests for us to use like the example picture above.
Instead of targeting Baby brands and other related stuff, you can simply find parents with kids at specific ages. And in our case, we need parents with toddlers and up to 2 years old.
I strongly suggest you start your targeting this way.
4. Outdoor Garden Decor Led Lights
This product was a HUGE hit last year and it made a lot of sales to a few happy Dropshippers. And now’s the right time to sell this product again!
But you can’t just do the same thing and expect this product to blow up again…
If you want to really succeed with this product, you’ll have to do a better job this time and promote it like a pro.
Find new footage of this product and create fresh new video ads no one has seen yet. Or try a different marketing strategy like targeting this product to a different audience and not USA like everyone is doing.
You can try a different selling strategy where your offer will be tempting enough for people to buy your product.
Or you can wrap this product and make it feel like a Brand – One Product store branding can really do wonders!
As you can see, there are a lot of options on the table… All you have to do is choose one and start making sales!
Pro tip:
Quantity discounts are a MUST when selling this product because no home owner is going to buy a single piece. This product should be sold in bulk so make sure quantity discounts are active and tempting enough for your customer to a good amount of units.
Targeting:
For this product to sell, you have to target the right audience from the start. There are people who will start by targeting big brands that sell all stuff for home…
But I would simply go with Home Decor interests combined with garden interests – This is enough to get a serious bunch of people who will be actually interested in this product.
To Sum It Up
Christmas is the most wonderful time for us Dropshippers but it doesn’t have to be ALL around Christmas.
With these products right here, you won’t need to worry about deadlines and chargebacks from angry customers…
On the contrary, the sales will only increase close to Christmas and you’ll have the option to keep on selling these products for a long time after it’s over.
So what are you waiting for?
Implement the tips in this article and start selling these products on your online store!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
Advertisers in the United States predicted that there would be an increase in spending for specific product categories, according to a report by McKinsey & Company.
The survey was carried out in March and published in June and found that 100% of US advertisers saw jewelry and luxury goods as having increased spending levels on retail media networks such as Amazon, Target, Best Buy, and Home Depot.
Another 92% of advertisers projected increased spending on retail media networks for consumer electronics. The beauty and consumer packaged goods niches were projected to have increased spending by 87% of advertisers.
“While retail media networks have benefited from marketers’ desires to find an alternative to Meta’s and Google’s walled gardens and prepare for the cookieless future, most offer a relatively basic set of tools—paid listings, display ads, sponsored search ads—that are limited to the company’s owned channels,” noted the report.
Mohammed Kamil Sattar (The Ecom King) says in a new YouTube video that dropshipping is not a quick and easy money-making scheme and reveals mistakes in 2022 that lost him $3 million in his online businesses.
Unlike most gurus in the dropshipping space that only portray themselves as always succeeding and making tons of money, Sattar made a shockingly honest video released on Monday. He frankly discusses his mistakes in managing many dropshipping brands and his cryptocurrency ventures.
“So my problem with the make-money-online space on YouTube is no one is willing to really show you the losses that they take and the failures that they see,” said Sattar.
“They are only willing to show you all the money that they make or the success that they see, all the fancy cars that they drive, and so forth.”
Sattar stated that newcomers should watch the video to properly understand the business and how to deal with disappointments.
Sattar’s video is a refreshingly honest take on the make-money-online niche that demonstrates that succeeding in online business is not easy and requires real work.
WhatsApp is launching a new business directory function in Brazil, the United Kingdom, Indonesia, Mexico, and Colombia.
According to Meta, customers can browse by business category (such as travel or banking) or search directly to identify contactable organizations through the service.
All businesses that have signed up for WhatsApp’s Business Platform in all five countries will be listed in the directory. In addition, in Brazil, small companies will also be able to use the directory.
Following a brief test done by WhatsApp in Sao Paulo, Brazil, last year, the feature has been officially launched. In Brazil, the feature is only available on Android. However, it is available on both Android and iOS in other countries.
“While millions of businesses in Brazil use [WhatsApp] for chat, we haven’t made it easy to discover businesses or buy from them, so people end up having to use work-arounds. The ultimate goal here is to make it so you can find, message and buy from a business all in the same WhatsApp chat,” said Meta CEO Mark Zuckerberg in a statement.
Concerns about TikTok’s capacity to shield user data from China have been expressed by several government representatives and members of Congress.
In response to remarks made by an FCC Commissioner calling for the US government to outlaw TikTok, FBI Director Christopher Wray told legislators last week that he is “very worried” about the app’s operations in the country, reported CNBC on Friday.
A key member of the White House’s Office of the National Cyber Director expressed support for the FBI and “any measure that will raise security” after Wray told lawmakers last week that he has national security concerns about TikTok’s operations in the US.
However, he refrained from supporting a ban on TikTok, which some government officials believe is necessary.
Wray stated: “They include the possibility that the Chinese government could use it to control data collection on millions of users. Or control the recommendation algorithm, which could be used for influence operations if they so chose. Or to control software on millions of devices, which gives it an opportunity to potentially technically compromise personal devices.”
In a statement, a TikTok spokesperson told CNBC on Tuesday that “we are confident that we are on a path to fully satisfy all reasonable US national security concerns.”
Spotify is expanding its video podcast capabilities to creators worldwide as YouTube becomes a more prominent player in the podcasting industry.
According to an article in The Verge, Anchor users in 180 markets can now upload video podcast versions to Spotify. Previously, that was only available to users in about a dozen countries, including the United States, Australia, and Brazil.
It is possible that YouTube’s video capabilities aren’t its only advantage over audio streamers. For example, Cumulus found that 45% of people who listened to podcasts on YouTube didn’t even watch the video; they just listened with the video minimized.
YouTube’s real advantage is that it is a Google service, and if you search for a podcast, the Youtube version is the first to come up, notes the report.
According to Edison data collected in the third quarter of this year, 18% of people in the United States aged 13 and up listen to a podcast every day, up from 15% in the same period last year. This 18% figure is also more than double what it was in 2018.
Solana, praised by FTX founder Sam Bankman-Fried, has been hit harder than any other major coin by the exchange’s demise.
Since the trouble started on November 2, the Solana token, or SOL, has fallen 53.8%. In comparison, ether is down about 20%, and bitcoin is down about 19%, reported Reuters on Tuesday.
According to data from aggregator DeFiLlama, many investors and app developers appear to be leaving the Solana blockchain, which is widely used for decentralized finance applications; the number of SOL coins deposited there has fallen to 24.74 million, well below the 68.2 million seen in June.
Meanwhile, Meanwhile, at least $1 billion in customer funds have gone missing from the defunct cryptocurrency exchange FTX, two people familiar with the situation told Reuters in a report published Monday.
According to the people who spoke with Reuters, Sam Bankman-Fried, the exchange’s founder, secretly transferred $10 billion of customer funds from FTX to Bankman-trading Fried’s firm Alameda Research.
According to them, a large portion of that total has since vanished. According to one source, the missing amount is around $1.7 billion. The other stated that the difference was between $1 billion and $2 billion.
Bankman-Fried told Reuters that he “disagreed with the characterization” of the $10 billion transfer.
“We didn’t secretly transfer. We had confusing internal labeling and misread it,” he said.
When asked about the missing funds, Bankman-Fried said, “???”
TikTok is growing even as digital advertising is declining due to the global economic slowdown.
Snap, Google, and Meta have all suffered due to the slowdown. And TikTok, while not immune, appears to be exacerbating its competitors’ woes by stealing business from them, reported The New York Times on Monday.
According to estimates from research firm Insider Intelligence, TikTok is expected to make nearly $10 billion in ad revenue this year, which is more than double what it generated in 2018. TikTok’s ad revenue is expected to surpass competitors like Twitter and Snap this year. However, its business remains small compared to Google and Meta, which owns Facebook and Instagram.
Sensor Tower found that TikTok users spend an average of 96 minutes daily on the app, nearly five times more than Snapchat, triple Twitter, and almost twice as much as Facebook and Instagram.
