Nearly 75% of Smartphone Users will Send Peer-to-Peer Payments by 2028
The number of mobile peer-to-peer (P2P) payment users in the United States will expand to nearly three-quarters (74.4%) of all smartphone users by 2028, according to an...
Traditional Search will Get Most US Ad Dollars in 2024
Traditional search - excluding retail media search - will account for the largest percentage of US ad revenue this year, at $90.73 billion, according to an EMarketer...
Global Ad Spend will Rise Steadily through 2028
An EMarketer forecast for March 2024 indicates that global ad spend will increase by 9.0% this year.
Its growth is primarily driven by digital ad spend, which is...
Brands are Utilizing Social Media’s Ad-Free Features, Such as Direct Messages and Comments
Brands can no longer rely solely on the feed or Stories to attract users' attention. According to EMarketers, they are popping up where people spend time, where...
Social Search Works Best when Combined with Organic Search
Most major social networks, including Facebook, Instagram, and TikTok (the top three social advertising platforms), now allow advertising in search results.
However, when available, social search advertisements...
Main cause of for Abandoned Online Carts is Extra Costs
According to a Baymard survey conducted in February 2024, nearly half (48%) of US adults abandoned their online shopping cart at checkout due to additional charges (shipping,...
How Different US Age Groups Shop for Beauty Products
Beauty and personal care shoppers of all ages in the United States are more inclined to shop in-store. However, Ipsos data from March 2024 shows that younger...
Consumers Like Tailored Loyalty Rewards
According to a March 2024 Bizrate Insights survey, 61% of US respondents value loyalty programs tailored to their buying preferences.
"Consumer data is key to creating a more...
About 40% of E-Commerce Marketers Use AI for Customer Support
Qualtrics and Klaviyo's February 2024 data show that 37% of e-commerce marketers worldwide utilize AI for customer service and assistance.
Another 29% of e-commerce marketers worldwide would consider...
Over Half of Gen Zers View Long-Form Videos on Social Media
In the US, 53.1% of Gen Zers watch long-form videos on social media.
However, short-form videos are more popular among this age group, with 61.6% watching it, according...
