Digital ad spending continues to explode
US digital retail media ad spending is expected to reach over $41 billion in 2022 and over $52 billion by 2023, according to Insider Intelligence/eMarketer.
According to the...
Top 2022 Influencer Marketing Trends
Influencer marketing can quickly make a significant impact.
It is becoming more apparent that multiple posts by an influencer are necessary to get results, not just a single...
Most consumers still not using pay later services
Most US adults have still not used buy now, pay later (BNPL) services, but it is a growing trend among younger consumers.
According to a report by Insider...
5 tips on using YouTube
YouTube is a fantastic platform for connecting with potential customers.
YouTube has more than 2 billion monthly users, and more brands are using it for marketing. According to...
10 Tips for SMS Marketing
SMS marketing is an underutilized way to reach your customers. Here are 10 text marketing tips from an article in allBusiness.
5 texting tips to do
1. Identify yourself...
TikTok overtakes Google as most popular domain
TikTok overtook Google as the world's most popular domain toward the end of 2021, according to rankings from web security company Cloudflare.
Here are the rankings for the...
E-commerce growing in Latin America
E-commerce is expanding in Latin America, where the number of users of e-commerce apps increased by 48%.
According to an article by Entrepreneur, a recent report found that...
Microsoft Bing and Shopify now integrated
The integration between Microsoft Bing and Shopify is now active with Bing Shopping and Bing Search results, the company announced on Tuesday.
It is possible to click "Buy...
Brands are rushing to TikTok
Brands are using TikTok more than ever because it has over 1 billion users and its ability to make an ad appear natural.
According to a report in...
Better to have bad marketing than none at all
Marketing is about presenting products that are perceived to have a higher value than they really are worth, according to an excerpt from a new book by...
