TikTok, Instagram, Snapchat, most downloaded apps in US

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TikTok was the most downloaded app in the US last year, with 94 million downloads. According to Insider Intelligence/eMarketer, the next most popular apps were Instagram and Snapchat,...

Facebook Pay gets a boost with Shopify integration

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Facebook Pay, the main payment platform for Facebook, Instagram, Messenger, and Whatsapp, is being integrated on Shopify giving another payment option for U.S.-based stores, the company announced...

Younger Beauty buyers are Less Price-Conscious than Older Consumers

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Gen Z buyers of beauty and skincare products are particularly drawn to brands because of their cost (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing...

Instagram testing ads in Shop tab

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Instagram, which is owned by Facebook, is pushing its e-commerce business with a new ads feature in Instagram Shop. The company announced it is testing using both single...

Where do US Consumers Start Their Search When Shopping Online?

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When it comes to online shopping, 61% of US consumers start with Amazon, nearly half with a search engine like Google, and 32% with Walmart.com, according to...

SEO Tips to Boost your Website

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Here are 15 ways to improve your store's SEO ranking, according to Ahrefs. Use internal links for key pagesUse a caching plugin since 70% of consumers find page...

Crypto Contagion Spreads: Coinbase to lay off 950 Workers

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Coinbase Global announced on Tuesday that it will eliminate around 950 positions, or 20% of its employees, as part of a reorganization plan that represents the third...

US Economy Losing Steam as Retail Sales Post Largest Loss in a Year

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Consumer spending and the broader economy are on a lower growth path going into 2023 as US retail sales dropped by the most in a year in...

Online Shoppers’ Biggest Concern is Privacy

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The most crucial aspect for individuals worldwide when determining whether to deal with a business online is data security, according to TransUnion. The convenience of payment is...

TikTok partners with Vimeo and Canva to streamline advertising creation

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TikTok announced this week that it is partnering with Vimeo and Canva to streamline the making of creatives with the TikTok Ads Manager. Businesses will now be able...