Video Outpaces Non-Video Programmatic Ad Spend
From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer.
Programmatic video overtook non-video ad...
Etsy Expects Weak Third Quarter Demand
Etsy estimated third-quarter sales below market estimates on Wednesday, indicating a slowing in demand for handcrafted goods on its online marketplace, sending its shares down 6% after...
Pinterest Increases Revenue as Digital Marketing Recovers
Pinterest topped second-quarter revenue projections on Tuesday as monthly active users increased and digital advertising recovered from a slump caused by an uncertain economy.
The quarterly results of...
Tips for Selling B2B
One of the first questions a company needs to answer is who are the strongest competitors in online search and off.
According to an article in Search Engine...
Musk Claims a ‘New High’ in Monthly Users of X
Elon Musk announced Friday on X that monthly users of social media site X, formerly known as Twitter, had reached a "new high," and he released a...
US Marketers Spend Most on Social Media and TV
US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...
Walmart and Amazon Top the top 10 US Retailers by Sales
Walmart was the largest US retailer by US sales in 2022, with about $500 billion in sales, more than double the size of runner-up Amazon, according to...
You can Now Organize your Products into Collections using Google Performance Max
Google's new feature allows businesses to associate creative assets such as photographs, videos, and text.
According to a report by Search Engine Land, a new feature in Google...
Executives Worry about Digital Marketing Effectiveness
The ability to reach target audiences effectively at scale is the top worry for more than half (53%) of CEOs worldwide, according to the IDC.
Despite the impending...
Snapchat will Pass TikTok as the Social App with the Most New Users
Snapchat will briefly surpass TikTok (12.7%) as the fastest-growing social media platform globally in 2023, with year-on-year user growth of 13.4%, according to Insider Intelligence/eMarketer.
"Almost half (48.3%)...
