Retail Media Grows Share of US Ad Spend, but Social Still Ahead
Retail media ad spending will account for more than one-fifth of overall US ad spending by 2027, according to an Insider Intelligence/eMarketer forecast.
Through 2027, social media will...
Should You Drop Ship in 2024?
Torchbanks estimates that more than one-third of e-commerce enterprises use the drop shopping approach, as reported on Alibaba.com.
Interestingly, an article on Alibaba's website promotes dropshipping from...
People want AI to Find Products and Talk to Customers
IBM data from October 2023 shows that 86% of adults worldwide want AI to help them research or find information about products to improve their shopping experience,...
20% of Young Online Buyers Made a Purchase on TikTok
Nearly one-fifth (19.2%) of digital shoppers aged 18 to 34 made a purchase on TikTok in June 2023.
According to an Insider Intelligence/eMarketer survey, US online buyers made...
Retail Executives Worldwide say Physical Stores Personalize Customer Experiences
42% of retail leaders worldwide believe that the most essential role of physical retail as omnichannel buying advances is to give an in-person component to the customer...
TikTok Growth is Slowing
TikTok may have been the world's most downloaded and consumer spending app in 2023, but it was not the most used.
Last year, Facebook remained the top...
Most US Adults Disable Cookies for Online Privacy
The Pew Research Center conducted a survey in May 2023 and found that 67% of US adults turn off cookies or website tracking to protect their privacy....
Podcast Listeners Growing Worldwide
This year, North America has the most podcast listeners, with 149.4 million, according to a forecast by Insider Intelligence/eMarketer.
By 2027, China will have 178.7 million listeners.
The...
FedEx to Launch E-Commerce Platform
FedEx, the logistics giant, announced Monday the launch of its own commerce platform dubbed FDX.
The platform will most likely compete with Amazon by providing merchants with...
Retailers Rely on Data and AI to Personalize Content
71% of US retail decision-makers have put money into data and AI-enabled content for personalization, according to a report from Coresight Research and Obsess in August 2023.
According...
