IBM data from October 2023 shows that 86% of adults worldwide want AI to help them research or find information about products to improve their shopping experience, reported Insider Intelligence/eMarketer.

According to Sitecore, over three-quarters of marketers feel AI may help them better understand client wants and get closer to their intended customer experience.

The report noted that AI solutions to tackle customer service challenges, such as providing faster, more accurate replies in many languages, can increase retention rates and convert customers into brand ambassadors.

According to CallMiner statistics from July 2023, 43% of global customer experience and contact center experts fear integrating AI will offer clients incorrect information.


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