Nearly one-fifth (19.2%) of digital shoppers aged 18 to 34 made a purchase on TikTok in June 2023.
According to an Insider Intelligence/eMarketer survey, US online buyers made the most purchases on Facebook, making up 20.5%.
After Facebook, the top social media platforms for facilitating purchases during the past month were Instagram, followed by YouTube, TikTok, Snapchat, and Twitter.
The demographic of 18-34 year-olds made the most purchases via social media.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
