Nearly one-fifth (19.2%) of digital shoppers aged 18 to 34 made a purchase on TikTok in June 2023.

According to an Insider Intelligence/eMarketer survey, US online buyers made the most purchases on Facebook, making up 20.5%.

After Facebook, the top social media platforms for facilitating purchases during the past month were Instagram, followed by YouTube, TikTok, Snapchat, and Twitter.

The demographic of 18-34 year-olds made the most purchases via social media.


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