Through 2027, Gen Z and Millennials will Increase their Social Media Presence
Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...
Google: Your Domain Name is Not Everything for Your SEO
Google's John Mueller said regarding domain names and SEO on Mastodon that it is not a critical factor in ranking your website.
"Your domain name is never going...
Chat-Based Search Ad Marketers are Optimistic
61% of US paid search marketers believe future chat-based search advertising would be very or highly effective, according to NP Digital.
Google and Microsoft are experimenting with incorporating...
Strong Amazon Sales could be Positive Signal for E-Commerce
Despite months of dismal economic statistics, Amazon's good quarterly results are just another indication that Americans are still purchasing, and could be a positive signal for Walmart...
Are Advertisers Putting Too Much Weight on Meta?
Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time on the platform, according to Insider Intelligence/eMarketer.
Meta earns significantly...
PayPal Introduces Stablecoin for Payments and Transfers
Stablecoins that are fully supported and regulated have the potential to revolutionize payments in web3 and digitally native contexts. PayPal USD, a US dollar-denominated stablecoin, was launched...
Video Outpaces Non-Video Programmatic Ad Spend
From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer.
Programmatic video overtook non-video ad...
Etsy Expects Weak Third Quarter Demand
Etsy estimated third-quarter sales below market estimates on Wednesday, indicating a slowing in demand for handcrafted goods on its online marketplace, sending its shares down 6% after...
Pinterest Increases Revenue as Digital Marketing Recovers
Pinterest topped second-quarter revenue projections on Tuesday as monthly active users increased and digital advertising recovered from a slump caused by an uncertain economy.
The quarterly results of...
Tips for Selling B2B
One of the first questions a company needs to answer is who are the strongest competitors in online search and off.
According to an article in Search Engine...