Through 2027, Gen Z and Millennials will Increase their Social Media Presence

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Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...

Google: Your Domain Name is Not Everything for Your SEO

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Google's John Mueller said regarding domain names and SEO on Mastodon that it is not a critical factor in ranking your website. "Your domain name is never going...

Chat-Based Search Ad Marketers are Optimistic

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61% of US paid search marketers believe future chat-based search advertising would be very or highly effective, according to NP Digital. Google and Microsoft are experimenting with incorporating...

Strong Amazon Sales could be Positive Signal for E-Commerce

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Despite months of dismal economic statistics, Amazon's good quarterly results are just another indication that Americans are still purchasing, and could be a positive signal for Walmart...

Are Advertisers Putting Too Much Weight on Meta?

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Meta accounts for 19.5% of US digital ad spend, despite US adults spending only 7.6% of their time on the platform, according to Insider Intelligence/eMarketer. Meta earns significantly...

PayPal Introduces Stablecoin for Payments and Transfers

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Stablecoins that are fully supported and regulated have the potential to revolutionize payments in web3 and digitally native contexts. PayPal USD, a US dollar-denominated stablecoin, was launched...

Video Outpaces Non-Video Programmatic Ad Spend

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From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer. Programmatic video overtook non-video ad...

Etsy Expects Weak Third Quarter Demand

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Etsy estimated third-quarter sales below market estimates on Wednesday, indicating a slowing in demand for handcrafted goods on its online marketplace, sending its shares down 6% after...

Pinterest Increases Revenue as Digital Marketing Recovers

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Pinterest topped second-quarter revenue projections on Tuesday as monthly active users increased and digital advertising recovered from a slump caused by an uncertain economy. The quarterly results of...

Tips for Selling B2B

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One of the first questions a company needs to answer is who are the strongest competitors in online search and off. According to an article in Search Engine...